Primarily due to the ever-present nature of mobile tablets and smartphones, adaptive vs. responsive design has been a hot debate in the last few years. Because companies now need to build websites to work on smartphones, tablets, and standard laptops and desktops, understanding adaptive vs. responsible design is incredibly important.
Per Stirling Capital Management is an S.E.C.-registered investment advisory firm specializing in holistic financial planning, investment portfolio management, and other comprehensive wealth management services that are as unique and varied as are its clients. However, the cool part about the company is that it’s not for everyone. Driven by the idea of “Common Interests. Uncommon Results,” the company recognizes that “As strange as it may sound, Per Stirling is not for everyone.” It is when clients hit a financial point of success or wealth that it becomes time to find the right partner to help preserve and conscientiously manage these financial affairs – and that is when Per Sterling comes to the rescue.
CBIONE has been a market leading specialist in the circuit breaker industry for over 35 years. During this time, the company has developed a strong and reliable reputation in the electrical industry nationwide for our quality products, competitive prices and superior service. Providing a large inventory of new and reconditioned circuit breakers, CBIONE came to HMG with needs for a new website design, Google Analytics, and email marketing.
With the healthcare landscape constantly shifting, expanding, and evolving, Tango Health helps you make sense of it all with its Health Benefits Optimization. The company gets employees the right plans, while stabilizing the costs of benefits and even reducing them. Tango customizes by analyzing data to determine the ideal mix of employees to your exiting benefit plan. It educates using online tools to help employees choose the best plan. This saves money for both the company and the employees.
Blue Matrix Labs located in Austin, Texas is a company committed to providing innovation by developing world class, life-changing products that solve consumer problems. Blue Matrix Labs (BML), the powerhouse behind cutting edge brands like SHAGS, Pirate Energy and ZORBZ, sought out the HMG Creative team to develop and deploy an equally modern and intuitive web presence.
If you’re an avid reader of the HMG blog then you know we’re big on helping companies that help others. That’s right, we’re all about partnering with organizations that seek to better the world in one way or another. Whether by creating fun and innovative consumer products, lending relief aid to disaster areas or by developing a streamlined and intuitive software solution for students to apply for and receive scholarships, our clients are always improving the lives of their customers. AcademicWorks, featured in this month’s project highlight, helps over 275 universities improve their scholarship management processes by automatically matching students with relevant scholarships. With over 50 years of combined experience in the higher education industry, AcademicWorks and its staff deliver a truly unique and efficient way for students across the country to connect with leading universities in a seamless and all-digital format.
Back in April we met Dr. Lisa Gorn, the developer of Glucology and part owner of garcinia cambogia, an all-natural blood sugar dietary supplement. She came to HMG Creative adjustable dumbbells with the need for a complete online web presence with e-commerce capabilities that could handle the various purchase options Glucology offers. Dr. Gorn also needed a platform to communicate with her audience and keep them up-to-date with product news and related information. Reliability, responsiveness, and ease-of-use were additional critical factors we took into consideration when planning her new website design.
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Many people often say, “I wish I volunteered more,” or “I wish I could somehow give back to the community.” Often, people simply just don’t know where to look for volunteer opportunities, and the idea becomes pushed back into their minds once more. The nonprofit, government-funded organization Volunteer Texas, one of our newest clients, makes volunteering a more viable reality. Ultimately, the organization makes it easier and more cohesive for people to volunteer all across the state. Volunteer Texas connects both residents and out-of-state volunteers to opportunities throughout Texas.
Building a website isn’t a simple process, and there are various factors that go into the design/development of one. Think about making the perfect cheeseburger. There’s the obvious ingredient, the burger itself. But it wouldn’t be the same without the cheese, bun, and, depending on your preferences, ketchup, pickles and other add-ons. Now think about removing all that stuff that makes the cheeseburger taste good. Not so tasty anymore, right? Consider a website with just the bare minimum—like that plain burger, it’s dry—bo-ring.
Ahoy, matey! Pirate Energy, a cocktail-inspired line of energy drinks, has partnered alongside the HMG Creative team to create a highly custom ssh client , energetic and industry-disrupting web experience. A division of Blue Matrix Labs – the brainchild of Kendall Harter – Pirate Energy brings the party to your taste buds with five tasty, healthy and outright exciting energy shots.
In an effort to break into the market in a revolutionary way, we crafted a carefully formulated digital experience for Pirate and its customers. At the nucleus, a responsive, informative and user engaging site with custom animations and an easy-to-navigate user experience. But the site wouldn’t be as enthralling if it wasn’t for the compelling copy. Aligning ourselves with the party theme of the brand, we used a tongue-in-cheek approach to content creation. Using hilarious pirate innuendos, we created informative product-specific copy while portraying the quirky company culture and instilling it into the readers’ minds.
