Think WordPress is just for blogs? Think again! WordPress is a great option for small businesses looking for an easy, professional way to create great designs for their website content. Let’s take a quick look at four easy WordPress design techniques for creating a killer site.

1.     Choose a Theme
The sky is the limit when it comes to WordPress themes, but keep a couple of points in mind:

• Choose a theme that meets your needs—The theme should reflect the personality of your company. It should also include any essential elements you need to present the type of content you have. Spend some time researching available theme options before you just pick one that strikes your fancy.
• Consider your willingness to dabble in the code—If you are familiar with coding and enjoy tweaking things, you can choose a theme you love even if it has a few elements you’re not really happy with. If you’re the type of person who gets nervous just looking at a block of code, stick with a theme that meets your needs as is.

2.     Customize Your Theme
Do a quick Google search and you’ll come up with thousands of widgets and plug-ins for your WordPress site. They’re the best way to customize your theme, incorporating special capabilities such as social media buttons and other common website elements. Just about any WordPress web design goal can be accomplished with the right plug-in or widget, so take some time to familiarize yourself with what’s out there and how to make it work for you.

3.     Include Well-Chosen Images
We’ve all seen those mind-numbing, generic stock photos of people shaking hands or sitting at a computer in an office. Don’t be boring with your images. Choose something that directly supports the message you’re trying to communicate. If you can’t find something already out there, design your own graphic or snap some photos yourself.

4.     Consider a Blog
If your business lends itself to a blog, WordPress offers a great platform for including one on your website. WordPress web design makes blogging easy. Regular updates are the key to a great blog, so don’t commit to one if you’re only going to post every six months.

Like any new platform, WordPress web design takes some experimentation and research to learn. However, it’s also one of the easiest ways to quickly design and format content for a small website. Need more help creating a killer WordPress website? HMG Creative can help you make the most of the latest plug-ins, widgets, and themes to create the website of your dreams.

We are so very excited to announce the new website launch of our local Round Rock client, Zenith Massage and Spa.

Unfortunately, our work for them didn’t entail testing out free massages and spa therapy, shucks.  Instead, we focused on what WE do best.  We started by creating a full corporate identity for Zenith by designing a powerful and lasting brand package.  To compliment this robust package, we created a logo to that would represent their uniqueness and produced a variety of stationary collateral.

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HMG is thrilled to announce the launch of our newest client project, ParcelyPaid.com, which gave us the exciting opportunity to be a part of the growing crowdfunding craze, from the ground-up. ParcelyPaid is a startup that takes its own spin on crowdfunding and came to us almost a year ago for web development and design.

Parcely Paid, as the tagline “Real Friends Chip in” implies, is your personal platform to promote and raise cash to get the that you really want on your birthday. HMG Creative built out the membership-based site, enabled week-long campaigns leading up to a user’s birthday, integrated eConnect Email for email marketing and, of course, seamlessly set up PayPal for the ease of donating (and accepting) funds also offering tips for transferring structured settlement.

Make sure ugly sweaters, random gift cards and last season’s technology doesn’t happen to you. Move over Kickstarter, not everyone has an entrepreneurial venture, but we all have birthdays. Check out ParcelyPaid and the launch video here.

Website Screenshots

Here are some of the best plasma cutter reviews. Take a look.

[button size=”large” type=”square” color=”light-blue” icon=”circle-arrow-right” url=”http://hmgcreative.com/project/parcely-paid/”]View Project Overview[/button]

Change is good. So good, in fact, that we thought we’d make a pretty big one. We’re excited to announce the launch of our newly redesigned website. It didn’t happen over night, but our hard work has paid off and we can finally show it off to the world!

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One of Austin’s most prominent and exclusive antique dealers, Raritet Antique Gallery, offers its clients a unique collection of rare items from the most historic parts of Europe to Antique Sconces. Over the last decade, Raritet has solidified its presence in the Austin market by offering premier items in its first-class downtown gallery.

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It looks like the San Francisco 49ers couldn’t quite make it past the Baltimore Ravens in this year’s Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?

1st Down – Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.

2nd Down – Layout:  Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.

3rd Down – Subscribers: Capturing visitors is a must; and integrating email marketing is the first step to turning these new subscribers and leads into loyal customers. Make the call to action simple and provide something immediate of value. Continue educating and send relevant communication for these prospects to stay engaged with you and your company.

Touchdown! Fans:  Done all of the above? Fantastic. Now integrate a blog and social media channels that your business utilizes. Get up close and personal with customers and clients, hear their praise and criticism of your industry and learn to be transparent- love this. Knowing your audience on a personal level will be invaluable, and the insights can leverage your business ahead of the game.

Extra Point – Content Strategy: From the copy on your homepage, to articles on your blog and pictures and questions asked on social media, creating a compelling message and valuable content unites all elements of your brand. Know your voice, where you want to position your business in the industry and your customers’ trust and loyalty will follow.

Need a conversion?
Think you may be lacking in one or more of these areas? No problem. Give us a call or shoot us an email today and we will get you and your website trained and ready for the big game.

Break!

By now, you have most likely heard of or used RetailMeNot.com.  (Their daring holiday spots created by local GSD&M still have advertisers talking.)  With more than 500,000 active coupons and 140,000 stores, the daily-deal site is the leading destination for online coupons. By encouraging users to upload deals and help grow the site, RetailMeNot has established a vibrant discount marketplace and passionate user base. The site also allows our users to rate and rank coupons, so the most successful coupons move to the top of the page, ensuring that the best deals are just a click away.

HMG is excited to announce our web development work completed for the national coupon website sensation.  Last year, RetailMeNot came to HMG requesting web design and development assistance for a new Customer Appreciation Campaign. The project had very detailed specifications and guidelines for converting the current RetailMeNot blog interface into styled-out blog pages that highlight the new campaign, the company’s bloggers and recent articles as well as the integration of a live Q&A chat section, reader polls, advertising and of course all social media platforms.

While the timeline was tight and expectations were tall, the entire web project was completed ahead of schedule and the end-result was a design and development approved by the highest standards, our client’s.

Go ahead, take a peek and also visit RetailMeNot and voucheroo.co.uk to score with savings you want.

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The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:

Zulily

Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:

• You can find a bit of information about how the site works, but it’s buried at the bottom of the page under a banner that looks like advertising, making the viewer ignore everything below it.
• Links to “How Zulily Works,” “Brands We Love,” and “FAQ” appear in tiny type that doesn’t stand out from surrounding content.
• No secondary call to action if the visitor isn’t ready to register.

Bottom Line:  It’s too hard for non-registered users to learn about the site.

Carol House Furniture

Carol House makes visitors jump through multiple hoops in order to view their website—a surefire way to send customers scrambling for the back button. For starters:

• Gray type on white background = hard to read.
• After reaching the home page, you have to click an additional button to see any actual content.
• The home page has a long list of obsolete requirements you must meet before you can see their content (high speed internet, Flash player, disable pop-up blocker). Really? Who has to remind people they need high speed internet these days?

After clicking the Enter button, a new page opens where all browser controls have been disabled, a cheesy Flash video plays, music automatically starts, and the talking heads at the top of the page point out interesting links we might want to click (wait, I thought we were here to look at furniture…).

We also see lots of wasted space on either side with no clear call to action anywhere on the page.

Bottom Line: After making your visitors enter an alternate universe in order to see your site, don’t handcuff them in a desperate attempt to make them stick around.

Pure Ecommerce

I’ll keep this one short and sweet (which is opposite of Pure Ecommerce’s site).

We have to read through lengthy blocks of copy just to find out what the company offers. Once we click on the call to action, we’re directed to more copy. Not exactly a one-click, ready-to-go experience as promised.

Bottom Line: Too much copy and weak call to actions.

So, what’s the point?

Big business web design disasters keep us all humble.  If they can experience huge marketing fails, so can we.  Keep testing, keep tweaking, and keep converting!  Would you consider your online web presence a “disaster”?   If so, we’d love to chat with you… after all we’re only a phone call away.

Web design has changed exponentially since the advent of web 2.0 in the early 2000’s. What used to be static-only websites have now been replaced with dynamic ones that incorporate many design features including widgets, social plugins and much more. Here are 12 tips to keep in mind when building or rebuilding your website.

1.  Show value– give people a reason to visit your site and keep them there.

2.  What does your website do? Are you informative, are you selling something? Include a call of action and let it be seen on the site!

3.  Simplicity– Keep it simple while still getting your point across.

4.  Myspace is out! That means no blinking text or magic cursors!

5.  Popups– Do I really have to explain this?

6.  Keep the home page accessible. I’ve been to many sites where once I click a link on the navigation bar, I cannot get back to the home page- so frustrating!

7.  Follow in Apple’s shoes and drop Adobe Flash– it’s processor heavy and there’s no place to embed SEO.

8.  I KNOW THIS MAY SOUND DUMB BUT DON’T CAPITALIZE ALL OF YOUR CONTENT.

9.  Speaking of words and content, check your grammar and spelling please!

10.  Use keywords and descriptive text that relates to your business. However, don’t over-embed keywords in your content- keep it natural.

11.  Be accessible, yes add a Contact page and put an email, phone number, something!

12.  Navigation is key! Keep a global navigation bar that allows accessibility to all of your pages.

I know the post reads “12 Tips” but I’m throwing in a BONUS, yay! 

13.  Social media integration- the key to the popularity and national/global success of your website and business.

At HMG Creative, we know that like most things in life, blogging is better when done with friends. So we searched from coast to coast to bring you some of the most-respected marketing experts in the business. We know it is important to not only share our thoughts and insights, but impart the expertise and perspective of others; and we think these 3 individuals got it going on. Enjoy opening these 3 gifts from industry experts and friends of HMG Creative.

6 Ways to Use Images to Improve Your Web Conversion Rate by Tim Ash
CEO SiteTuners, Author, Landing Page Optimization

5 Types of Blog Content That Drive Engagement by Shelly Kramer
Founder and CEO V3 Integrated Marketing, FORBES Top 50 Social Media Influencer

3 keys to Scaling Content Marketing Success by Lee Odden
CEO TopRank Marketing; Author, Optimize