We can’t say enough how thrilled we were to take on this website redesign project for Texas A&M University. For the TAMU Student Activities website, we got our hands dirty right away by putting ourselves in the shoes of the site’s primary audience: the students, particularly – TAMU undergrads. These students needed an intuitive one-stop-shop to quickly gather information, sign-up, and manage the sections they were involved in. Apart from utility, a goal of ours was to update the overall aesthetic appeal of the site showcasing vibrant student life and activities in a way that would make students want to get involved and stay involved.

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Having just graduated from the University of Texas (hook ‘em!) and with the final days of classes already under my belt, the past few weeks have been full of reflecting and looking back over the past semester. I can hardly believe that just a few months ago I was starting here at HMG, taking the reigns from their previous rockstar intern, Emily.  I feel like I’ve accomplished a TON and learned so much here, and I’m very grateful to have been part of the team this semester.
To wrap-up my time here, I wanted to share a few highlights from my experience as an intern and some of the projects that I’m most proud of.
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With the year coming to a close, 2014 “round-up” posts are taking over our social media feeds. We’ve seen a few good ones here and there, but we’ve got to say this one shared by Mashable takes the cake. We got an adrenaline rush from the first minute alone! Also go check the best shaver for men .

If you have a couple (seven-ish) minutes, watch this compilation of 223 viral videos that took over the internet this past year. Well done, YouTube.

Hello! I’m Ryan Gardner – the new Social Media and Marketing Intern at HMG Creative. I’m currently a senior Advertising & Business Foundations student at The University of Texas at Austin, graduating this May.

I grew up in St. Louis, Missouri and then moved outside of Dallas about ten years ago. Living in the suburbs made me very interested in living in a city, so I packed up for school in fall 2012 and headed to Austin, gravitating toward the music scene here. I can’t imagine a better city to go to college in. In my spare time, I’m frequently at concerts, still exploring the city with friends, or relaxing indoors at BookPeople or Whole Foods.

In December I wrapped up a Graphic Design Internship at It’s Time Texas, an Austin non-profit focusing on promoting health and fitness. Previously, I’ve held internships in PR, marketing, social media, and graphic design. Once the holidays ended, I wanted to switch over to the marketing agency environment, making the position at HMG a perfect fit for me.

This semester, I’m looking forward to running the social media accounts, connecting with clients and publications, and writing. It’s only day one, but I’m excited for all the upcoming opportunities here! To learn more about me, feel free to connect with me on Twitter at @RyanGardnerC or by email at ryan@hmgcreative.com.

[UT image via consultyourcommunity.org]

While it’s likely you hear all about SXSW bands, films, and interactive panels every year, most people don’t know the exact history of how the festival first started and then grew to the massive event it is today. This blog is part one of our four-part SXSW blog series that will span throughout February, with one blog going up each week.

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SXSW is easily one of the most exciting weeks of the year in Austin. However, it can also be loud and confusing, making it very important to plan ahead. If you’re well prepared, you’ll have no problem catching all – or at least most – of the sets, shows, films, and speakers you want. It will also be easier to meet up with friends or colleagues if you know where you’ll be and when you’ll be there. To help out, here are our tips for surviving SXSW 2015. This blog is part two of our four-part SXSW blog series that will span throughout February, with one blog going up each week. If you missed it, part one covered the history of the festival.

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We’ve talked before on here about how much we love WordPress, and it’s definitely no secret. One of the reasons we’ve mentioned is that it’s an open-source platform, meaning that at any given time there are numerous developers fixing it and making improvements to it across the world. With so much constant attention and many new features being added, updates are released periodically making these enhancements available to the entire WordPress community.

Take advantage of these! We know it can seem overwhelming to alter the site that you’ve built, installed plug-ins and themes for, and is running smoothly, but there’s a danger to skipping these updates and benefits you’ll miss out on if you don’t.

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This article was originally posted on Austinot.com

Austin is known for being one of the best cities for singles, making it a city full of first dates and hopefully many others afterward. Beyond the singles dating scene, anyone in a relationship has probably experienced how easy it is to get caught in a routine of go-to date night spots.

Whether you’re craving something new with your current SO (significant other) or looking for an impressive first date idea, here are a few local suggestions that break the typical dinner-and-drinks mold.

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First things first: What’s a landing page? A landing page is a page a visitor is directed to after clicking on an ad. It shouldn’t be your company’s home page. Instead, it should exist as a separate webpage with one clear message and purpose, leading visitors seamlessly from the initial ad to a clear call to action, and ideally – to conversions.

Whether creating a new landing page from scratch or trying to rework an existing one for better results, here are a few tactics you can use that have been proven to ramp up landing page conversions:

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Happy Monday from HMG!

We were greeted this morning with some exciting news from the American Business Awards and we couldn’t wait to share! Last Friday in San Francisco, the ABA awarded many prestigious companies with Stevie Awards in a variety of categories. HMG Creative had the pleasure of competing and are thrilled to announce we won a Gold Stevie Award in the nonprofit category for our work with Texas Young Lawyers Association! The TYLA “What Do Lawyers Do?” Project was an especially fun one for us as we always enjoy the opportunity to work with local nonprofit organizations.

A big thank you to the American Business Awards, and congratulations to all of our fellow winning businesses – we’re in great company!

You can take a look at our winning site at http://wdld.tyla.org, and learn a little more about how we tackled the project here:

[button size=”large” type=”square” color=”standard” icon=”circle-arrow-right” url=”http://hmgcreative.com/project/tyla/”]View Project Details[/button]

Cheers!