Building a website isn’t a simple process, and there are various factors that go into the design/development of one. Think about making the perfect cheeseburger. There’s the obvious ingredient, the burger itself. But it wouldn’t be the same without the cheese, bun, and, depending on your preferences, ketchup, pickles and other add-ons. Now think about removing all that stuff that makes the cheeseburger taste good. Not so tasty anymore, right? Consider a website with just the bare minimum—like that plain burger, it’s dry—bo-ring.

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Ahoy, matey! Pirate Energy, a cocktail-inspired line of energy drinks, has partnered alongside the HMG Creative team to create a highly custom ssh client , energetic and industry-disrupting web experience. A division of Blue Matrix Labs – the brainchild of Kendall Harter – Pirate Energy brings the party to your taste buds with five tasty, healthy and outright exciting energy shots.

In an effort to break into the market in a revolutionary way, we crafted a carefully formulated digital experience for Pirate and its customers. At the nucleus, a responsive, informative and user engaging site with custom animations and an easy-to-navigate user experience. But the site wouldn’t be as enthralling if it wasn’t for the compelling copy. Aligning ourselves with the party theme of the brand, we used a tongue-in-cheek approach to content creation. Using hilarious pirate innuendos, we created informative product-specific copy while portraying the quirky company culture and instilling it into the readers’ minds.

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In our ongoing effort to support nonprofits, we’ve recently teamed up with Central Texas VOAD (Volunteer Organizations Active in Disaster) to provide them with a few of our various services. Central TX VOAD is a membership association of independent, voluntary organizations that are active in one or more of the phases of disaster—preparation, response, recovery and mitigation. Their ultimate goal? To deliver service to people affected by disaster while simultaneously eliminating unnecessary duplications of effort in order to increase efficiency. Central TX VOAD also collaborates with government and other relief organizations in order to further its goals. Among their many members, one of them is OneStar Foundation, a nonprofit we’ve also worked with in the past. We love seeing our nonprofits working together!

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Awhile back, we wrote a blog post about Pageless Design. Now, as promised, you’re getting more information about the growing trend. In case you missed my last post, Pageless Design is a type of web design that encapsulates an entire site’s data into one seamless webpage. It’s compelling to visitors because it tells a story while simultaneously being visually pleasing. While not appropriate for every website, Pageless Design is perfect for startups, freelancers, small retailers and those selling a single product or service, such as a chef or author.

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Often when designing or redesigning websites, we mostly think about the design and overall aesthetic, and less about the ability for users to find the site, or the overall optimization. What’s the point of a website that looks amazing but can’t be found and isn’t functional? Or even a site that can easily be found but isn’t visually engaging? The whole purpose of a website is for it to be found and for relevant content to be delivered to its visitors. The design and optimization of your website affects your SEO campaign, PPC campaigns, and the overall user experience of your website, reason why you need to makes sure to use a low code development software.  When building or redesigning a website or pages, it’s crucial to incorporate aspects of both SEO and PPC. These tactics should be utilized during the design process and also used for future optimization further down the line. Let’s take a look at some of the most useful SEO and PPC tactics and practices you should apply when creating a new website.

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As ubiquitous as the Internet is, there are still many people who do local SEO company marketing that don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But nowadays, having the courage to just start a website isn’t good enough – anyone can have that since it’s not 2004 either. The key is to have, as the title says, a good web presence.

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If you’ve been on the Internet lately (read: everyone), you’ve probably come across a site with an unnecessary amount of pages, too much going on, and most likely, you have no idea where to click first.  You find yourself thinking, “Should I visit the ‘About Us’ page? What about the ‘Contact Us’ link? Maybe I should read the testimonials first to get a better idea of the product.” All you really wanted to do was check out your neighborhood’s new café, maybe order a sandwich for lunch, but now you’re about ready to throw your computer at a wall. Somehow you’ve found yourself overwhelmed by enough buttons and links to support an international company’s website.

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Picture this. You’re halfway through college, your major is still “undecided” and you’re feeling the pressure to choose a sensible career path. You’ve always been interested in law, but let’s face it; you probably slept through most of your Intro to Law class freshman year. You want a resource that’s resourceful yet engaging enough to help you learn more about the process of becoming a lawyer. That’s where our client, Texas Young Lawyers Association (TYLA), comes in. You do some research and find out TYLA has a program called “What Do Lawyers Do?” After browsing through the site, you notice right off the bat that it’s a) visually engaging, b) easy to navigate, and c) has all the information you could possibly want about becoming a lawyer. You’re sold.

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Avalon Communications, a leading Austin-based PR agency, approached HMG with a problem they had been looking to solve for some time: create an online presence for Avalon that is representative of their brand and of its recent exponential growth. In the last year and a half Avalon has acquired a multitude of high-level clients that have each been propelled to the forefront of their respective fields through Avalon’s savvy and industry-refined PR tactics. Knowing this, we embarked on a journey to pair Avalon’s longstanding professional legacy and its industry-changing solutions with a newly revamped online presence.

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HMG is thrilled to announce the launch of our newest client project, ParcelyPaid.com, which gave us the exciting opportunity to be a part of the growing crowdfunding craze, from the ground-up. ParcelyPaid is a startup that takes its own spin on crowdfunding and came to us almost a year ago for web development and design.

Parcely Paid, as the tagline “Real Friends Chip in” implies, is your personal platform to promote and raise cash to get the that you really want on your birthday. HMG Creative built out the membership-based site, enabled week-long campaigns leading up to a user’s birthday, integrated eConnect Email for email marketing and, of course, seamlessly set up PayPal for the ease of donating (and accepting) funds also offering tips for transferring structured settlement.

Make sure ugly sweaters, random gift cards and last season’s technology doesn’t happen to you. Move over Kickstarter, not everyone has an entrepreneurial venture, but we all have birthdays. Check out ParcelyPaid and the launch video here.

Website Screenshots

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