Meet Our Newest Team Member – John Sheridan!

John Sheridan

Meet HMG’s awesome new < and front-end web designer/developer family photography adelaide at Canvas Collage, John Sheridan! Hailing from the one-stop-light town of Dalzell, SC, John graduated from the University of South Carolina with a degree in Journalism, though he mostly studied computer science, design and photography. He was a programmer/designer at Penelope Design (now ShoutFireBrands), and he even helped a couple guys run for Mayor.

Following college, John moved to the Big Apple in 2011 and found work at Bureau Blank. He lived in Astoria, Queens, frequenting the famous Astoria Bohemian Beer Garden and taking advantage of what NYC had to offer. After the busy city life, he decided to take his work down to the rural south. In September 2012, he opened shop as a freelancer in the mountains about 30 miles away from Boone, North Carolina. It was the perfect spot to freelance once again, grow a beard (which is a great excuse to read reviews of beard bombs) and sit by the fireplace in the snowy weather. Being gear hungry for the latest shaving gizmos is one of my most enjoyed pass times, I guess on can say it is my hobby.

In his free time, John likes to play basketball, and has been playing/coaching for must of his life. In January 2013, he decided to make the move west to the great city of Austin, landing him here at HMG Creative. Give John a warm welcome by commenting below.

Adventures of Huckleberry

Mark Twain had Huckleberry Finn in the late 1800’s. You (read: everyone) had the Adventures of Huckleberry Finn in middle school. And in 2014, we all have Huckleberry- the leading website for professional quality facial treatments delivered to your door.

But let’s rewind a bit to Chapter 1 of our Huckleberry tale. It was a warm September afternoon when Joyce, the founder of Huckleberry, and I sat down to discuss her business idea. A Princeton grad and entrepreneur at heart, Joyce is no stranger to determining her goals and carefully executing on her plans to reach them. The goal on this particular day: world domination. Kidding, she chose to save that for 2015. The idea she approached me with was simple: provide high-end products and services at an affordable price to everyday folks in the convenience of their own home. What type of products and services you ask? The types you’d find at your favorite luxury spa- facial treatments. In the comfort of my own living room, you say? Yes indeed! But this plan needed a team that could deliver the functionality she envisioned in an easy-to-use platform and, for lack of a better word, badass website. Enter HMG Creative.

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The Best Household Boredom Solution: Uncle John’s Bathroom Reader

Ever see those stacks of books people have in guest bathrooms at their homes? Home décor magazines, outdated tabloids and self-help books may come to mind. You might even be guilty of having a large (and growing) stack in your own bathroom. We present to you an alternative: Uncle John’s Bathroom Reader. What is it, you may ask? Uncle John’s Bathroom Reader is a series of books filled with short articles chock full of trivia ranging from history to sports to pop culture—and they’re funny, too. But despite its name, Uncle John’s Bathroom Reader isn’t only for the porcelain throne. Leave the book on your living room table for guests to peruse, or bring it with you on a long family car ride for some laughs along the way.

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An Update on Pageless Design

Awhile back, we wrote a blog post about Pageless Design. Now, as promised, you’re getting more information about the growing trend. In case you missed my last post, Pageless Design is a type of web design that encapsulates an entire site’s data into one seamless webpage. It’s compelling to visitors because it tells a story while simultaneously being visually pleasing. While not appropriate for every website, Pageless Design is perfect for startups, freelancers, small retailers and those selling a single product or service, such as a chef or author.

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Smart Web Design: Using SEO and PPC to Design Your Site

Often when designing or redesigning websites, we mostly think about the design and overall aesthetic, and less about the ability for users to find the site, or the overall optimization. What’s the point of a website that looks amazing but can’t be found and isn’t functional? Or even a site that can easily be found but isn’t visually engaging? The whole purpose of a website is for it to be found and for relevant content to be delivered to its visitors. The design and optimization of your website affects your SEO campaign, PPC campaigns, and the overall user experience of your website, reason why you need to makes sure to use a low code development software.  When building or redesigning a website or pages, it’s crucial to incorporate aspects of both SEO and PPC. These tactics should be utilized during the design process and also used for future optimization further down the line. Let’s take a look at some of the most useful SEO and PPC tactics and practices you should apply when creating a new website.

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The Importance of Having a (Good) Web Presence

As ubiquitous as the Internet is, there are still many people who do local SEO company marketing that don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But nowadays, having the courage to just start a website isn’t good enough – anyone can have that since it’s not 2004 either. The key is to have, as the title says, a good web presence.

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The Future of Web: Pageless Design

If you’ve been on the Internet lately (read: everyone), you’ve probably come across a site with an unnecessary amount of pages, too much going on, and most likely, you have no idea where to click first.  You find yourself thinking, “Should I visit the ‘About Us’ page? What about the ‘Contact Us’ link? Maybe I should read the testimonials first to get a better idea of the product.” All you really wanted to do was check out your neighborhood’s new café, maybe order a sandwich for lunch, but now you’re about ready to throw your computer at a wall. Somehow you’ve found yourself overwhelmed by enough buttons and links to support an international company’s website.

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Why Designing a Site Around Customers’ Needs is Crucial: A Look Through TYLA


Picture this. You’re halfway through college, your major is still “undecided” and you’re feeling the pressure to choose a sensible career path. You’ve always been interested in law, but let’s face it; you probably slept through most of your Intro to Law class freshman year. You want a resource that’s resourceful yet engaging enough to help you learn more about the process of becoming a lawyer. That’s where our client, Texas Young Lawyers Association (TYLA), comes in. You do some research and find out TYLA has a program called “What Do Lawyers Do?” After browsing through the site, you notice right off the bat that it’s a) visually engaging, b) easy to navigate, and c) has all the information you could possibly want about becoming a lawyer. You’re sold.

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Avalon Communications: Developing an Engaging and Industry-Leading Website

Avalon Communications, a leading Austin-based PR agency, approached HMG with a problem they had been looking to solve for some time: create an online presence for Avalon that is representative of their brand and of its recent exponential growth. In the last year and a half Avalon has acquired a multitude of high-level clients that have each been propelled to the forefront of their respective fields through Avalon’s savvy and industry-refined PR tactics. Knowing this, we embarked on a journey to pair Avalon’s longstanding professional legacy and its industry-changing solutions with a newly revamped online presence.

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RetailMeNot Scores with HMG Creative

By now, you have most likely heard of or used RetailMeNot.com.  (Their daring holiday spots created by local GSD&M still have advertisers talking.)  With more than 500,000 active coupons and 140,000 stores, the daily-deal site is the leading destination for online coupons. By encouraging users to upload deals and help grow the site, RetailMeNot has established a vibrant discount marketplace and passionate user base. The site also allows our users to rate and rank coupons, so the most successful coupons move to the top of the page, ensuring that the best deals are just a click away.

HMG is excited to announce our web development work completed for the national coupon website sensation.  Last year, RetailMeNot came to HMG requesting web design and development assistance for a new Customer Appreciation Campaign. The project had very detailed specifications and guidelines for converting the current RetailMeNot blog interface into styled-out blog pages that highlight the new campaign, the company’s bloggers and recent articles as well as the integration of a live Q&A chat section, reader polls, advertising and of course all social media platforms.

While the timeline was tight and expectations were tall, the entire web project was completed ahead of schedule and the end-result was a design and development approved by the highest standards, our client’s.

Go ahead, take a peek and also visit RetailMeNot and voucheroo.co.uk to score with savings you want.

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