SXSW Invasion: How Do We Escape?

Since 1987, SXSW has brought in tens of thousands of attendees each year– and this number continues to grow as the event gains more publicity and stardom. For local merchants, SXSW is a great event for their businesses. However, for the rest of us, it can be a huge hindrance, as traffic quadruples, Uber surge prices are at its highest, and the large crowds make it extremely difficult to get into the downtown area. Where do we go when SXSW is invading our city? Here is your chance to explore the great sights that the surrounding areas of Austin have to offer:

Continue…

The Best Advice For All Startup Companies and Entrepreneurs

If you ask someone on the street what an entrepreneur is, more likely than not, they will respond by saying that an entrepreneur is a person who starts a business after getting an idea and finding listings of offices to let. While this is indeed true, there is more to an entrepreneur than just from a corporate perspective. Believe it or not, we are all entrepreneurs. We were born into this earth as innovative intellectuals who are always thinking about survival. Entrepreneurship is a mindset, not just a business strategy.

Continue…

Top Five Must-See Speakers at SXSW 2016

This year marks the 23rd annual SXSW Interactive Festival in Austin. As a breeding place for discovering new technological advances, this five-day event will take you on a journey into the future as we hear from industry leaders and influential speakers give their insight on the emergence of new ideas and how they will shape our future. We know SXSW can be overwhelming with the hundreds of events to attend, so we narrowed down a list of our top 5 must-see speakers this year.

Continue…

Web Design: Do-It-Yourself or Hire a Web Designer/Developer?

In a recent interview with Clutch, HMG’s very own James Trumbly gave his professional insight on the importance of hiring an expert when creating a web design and how to choose the best one. Here is his advice on developing the perfect website for your company.

Today, websites are “must haves” for businesses of any size. Large organizations, of course, generally have the resources to invest in developing robust websites. But, on the other hand, smaller organizations and entrepreneurs are often extremely budget-conscious. With tools like WordPress, Wix and other do-it-yourself options so readily available these days, it’s not uncommon for many of these smaller, cash-strapped businesses to attempt to create a website themselves. You should choose one of the UK servers to help you with your website and design.

Continue…

15 Reasons To Use WordPress

WordPress, the most responsive web designers for your business, has been around since 2003 and is the most popular blogging software on the market. WordPress is the world’s most popular tool for creating and managing websites — any kind of website, from a simple blog to a full-featured business website. Here are our TOP 15 reasons why WordPress is so popular and why you should consider switching to a WordPress platform for your company’s website.

1. Less $$$ Spent on Maintenance

With WordPress, you will no longer need to call your web designer every time you want to make a change. With WordPress, you can make the edits yourself, whenever you want, and save the money you would’ve paid your designer for more important things by adding new pages on your own.

2. Your Site becomes 100% Customizable

It shouldn’t come as a surprise but it is wort highlighting that WordPress gives you 100% customization freedom. Do you want a big website? Small Website? Blog? Lot’s of images? Social media integration? All of those are up to you, and can be done with ease. Change your mind later on? Fear not, you can always make changes to the site layout/design whenever you want.

3. Generate A Conversation With Your Visitors

Because of things like comments, you are now able to actually talk back to people via your webiste. Sure, you can always have a “contact us” page on your traditional Web site, but blog comments allow for anonymous two-way discussion between you and your readers. And, every time someone makes a comment to one of your posts, the inclusion of their content full of keyword phrases helps you to build better search positioning. It’s like getting free SEO help from the general public!

Continue…

HMG named a Leading Digital Marketing Agency

We have some fantastic news to share with you guys! We were recently recognized by Clutch as one of the “Leading Digital Marketing Agencies” in Texas! Simply put, Clutch identifies leading software and professional services firms that deliver results for their clients. These decisions and recognitions are based on a matrix of factors including company experience, client list, industry recognition, market presence, and client reviews.

“The strongest agencies are dedicated to keeping up with the most current trends in the technology industry,” stated Ayrald Hubert, Senior Analyst at Clutch. “These Texas based firms work diligently to provide their clients with the newest and most cutting-edge digital strategies available.”

We are flattered to have been named a leading digital marketing agency, and cannot thank Clutch enough for this honor! Be sure to head over to our profile on Clutch’s website to view our near perfect rating and read some reviews from our past clients!

Continue…

#1: The Necessity of a Responsive Website

Drumroll please…… We are finally at #1! We saved not only the “best” for last, but also the most important as well! With the staggering growth of mobile devices like smart phones and tablets, as well as mobile device usage, via games, apps, social media, and websites, it is now more essential than ever that your business website is mobile friendly. Your website should be versatile in every way so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

You may be asking yourself, “What is responsiveness?” Responsiveness is basically exactly as it sounds, responsive. As mentioned above, people are accessing websites from a multitude of platforms these days. When a website is responsive, it’s display and overall functionality molds and forms to whatever platform is being used at the time, in order to keep a consistent flow for the user. We have all gone to a website on our phone before and been frustrated because it was to big for the screen, or you had to zoom in and out throughout your entire time on the site… This is not fun at all, and is very detrimental to your audience!

We have done our best to outline the benefits of a responsive website for you below, and we highly recommend you read these thoroughly so that you understand the true value as well as necessity of responsiveness in todays world.

Continue…