HMG Brings Home a FAVE!

We’re excited to announce that this past Friday, October 18, HMG took home an Austin Young Chamber FAVE Award! The AYC FAVE awards recognize and honor local businesses in sixteen various categories that cater to young professionals in the Austin area. Within the Professional Services Category, we competed with Capitol Factory, 3 Point Partners, De Leon & Washburn P.C. and Kennedy Creative.

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Avalon Communications: Developing an Engaging and Industry-Leading Website

Avalon Communications, a leading Austin-based PR agency, approached HMG with a problem they had been looking to solve for some time: create an online presence for Avalon that is representative of their brand and of its recent exponential growth. In the last year and a half Avalon has acquired a multitude of high-level clients that have each been propelled to the forefront of their respective fields through Avalon’s savvy and industry-refined PR tactics. Knowing this, we embarked on a journey to pair Avalon’s longstanding professional legacy and its industry-changing solutions with a newly revamped online presence.

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Maintaining an Online Social Media Presence

Maybe you stumbled upon this post because you check the HMG blog regularly (if so, kudos!). But most likely, you saw one of our posts on either our Facebook or our Twitter linking you here directly—the effects of social media are everywhere. A couple of months ago, we posted a blog post about the importance of having a good web presence. To expand on this, having an online presence across a multitude of social media platforms enables us to have greater reach, interaction and overall engagement. Here are a few brief tips to consider when establishing and maintaining your online social media presence:

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The 7 Tips to Building Relationships, Not Barriers.

In a sales-driven world, it can be hard to remember that the majority of salespersons are not the run-of-the-mill wheeling and dealing sharks you may have heard of. In fact, the best salespersons are the complete opposite. They have mastered what the stereotypical salespeople have not: listening. Yes, you read that right- listening is the cornerstone to building a business relationship. Hell, it’s probably the foundation for any type of relationship but I’ll leave that for a future post.

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Creating a Personal Brand (People are Brands, Too)

What comes to mind when you think of brands? Probably your favorite one—whether it’s Starbucks, Apple jailbreak iPhone 4 , Nike or something else, we each have personal brand preferences that we identify with.  The aforementioned brands are highly recognized not just because they produce great products, but also because they exemplify stellar branding. There’s a reason why when someone says, “Just do it,” most people think of Nike.

Interning for an Austin, Texas based creative agency with a solid repertoire of branding experience, I can attest to the value of having a strong brand. What many of us don’t realize, though, is that people are brands, too. It’s crucial to establish a personal brand for yourself so that you stand out in an increasingly competitive environment. Here are some tips I’ve compiled to help you get started on creating your own personal brand.

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Vote for HMG – AYC FAVE Awards!

To say the least, it’s been an exciting couple of weeks here at HMG! On top of rolling out some exciting new changes to our brand, we recently got nominated for Austin Young Chamber’s FAVE Awards. As you can imagine, we’re absolutely thrilled to have been chosen as a finalist—but we need YOUR help to win! The FAVE awards recognize local Austin businesses in a variety of categories and the winner will be announced at an awards ceremony at the Hyatt Regency Austin on October 18th.

We’re nominated under FAVE Professional Services Company and the voting deadline is Friday, September 6th. You can vote in as many or as little categories as you’d like for example cognitive enhancers. We’d sincerely appreciate your vote—thank you in advance. And if you vote, don’t forget to let us know! Send us a shout-out using the hashtag #VoteForHMG on our Twitter @hmgcreative or our Facebook page.

[button size=”large” type=”square” color=”light-blue” icon=”circle-arrow-right” url=”http://www.aycawards.org/vote/”]Remember – Vote Here![/button]

The Importance of Having a (Good) Web Presence

As ubiquitous as the Internet is, there are still many people who do local SEO company marketing that don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But nowadays, having the courage to just start a website isn’t good enough – anyone can have that since it’s not 2004 either. The key is to have, as the title says, a good web presence.

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Raritet Antique Gallery: Building a Lasting eCommerce Business

One of Austin’s most prominent and exclusive antique dealers, Raritet Antique Gallery, offers its clients a unique collection of rare items from the most historic parts of Europe to Antique Sconces. Over the last decade, Raritet has solidified its presence in the Austin market by offering premier items in its first-class downtown gallery.

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Why Your Business Needs a Blog

Nowadays, it’s rare to find a company without a website. And if you do, how annoying is it to scroll through Google and Yelp just to find their contact information? Having an online presence is necessary in today’s technologically centric world – just read our previous blog post about the importance of having a good web presence to see why.

What’s becoming increasingly important as well, though, is having a blog. Blogging has become a staple for businesses both big and small. It provides companies an outlet to show off their personalities, industry knowledge, and to engage their audiences with stimulating content. Nevertheless, blogging is a time commitment, so the big question still remains:

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