What is a brand?
Before discussing why it is important to update and adapt a brand’s image and message, it is important to understand what a brand is. According to Wikipedia, a brand is defined as “a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.” For our purposes, this definition hits the nail on the head. Continue…
Barbecue is big part of life if you live in Austin, TX. If you search the web for top Austin BBQ spots, you’ll get plenty of lists from places like Eater or Do512. Everyone knows that places like Franklin, La Barbecue, Micklethwait, Mueller, Kerlin, Brown’s and Valentina’s are amazing. However, they can also be inaccessible because of (very) long lines and are often subject to selling out early. Finding parking at these places can also be impossible. Perhaps you can’t get up at 7am to wait 4-5 hours in line for lunch. I know I can’t, at least not very often.
That’s why this list is a little different. This is for folks on the go! Continue…
It’s 8:00 am, the alarm goes off, and the first thing that pops in your head is, “Do I really have to go into the office today?”
Everyone has had that first thought, no matter where they work. But what if you didn’t have to go into work? What if you could stay home and do all the same stuff you’d do in the office, but in your sweats? Continue…
The woman that resembles Christina Applegate and brightens our day every other Tuesday not only helps HMG Creative, but also manages to be an excellent mother to two adorable children. Meet our wonderful bookkeeper! Continue…
Think about your dream office. Perhaps it’s the Google campus or the Nike headquarters. Not only are these two companies great brands and powerful names, but you can only imagine how cool the building and rooms are designed.
When it comes to the work environment, the look, feel and atmosphere can really affect the productivity of the company. Studies have shown (including our own) that employees would rather work in a creative space rather than an all white painted concrete room. A few things that will spice up the office are colors, shaped furniture, greenery and views. Continue…
Retargeting has proven to be one of the most cost-effective online marketing strategies in the digital world. This concept allows advertisers to target consumers who have previously interacted with a certain website. By using cookies, you are anonymously tracking visitors on your site and seeing where they go next, what other websites they are visiting, etc. to help better understand their target market.
HMG is thrilled to receive the Award of Distinction in the website category by the Communicator Awards for our work done on the Raise Your Hand Texas website! Competing against over 6,000 entries of talented work, we are honored to be recognized by the largest and most competitive awards programs in the world.
Hi there! My name is Kate Gothing, and I am the newest social media and marketing intern at HMG Creative. I am overly thrilled to join such an amazing team and learn from each and every one of the team members. Currently, I am entering my senior year as an advertising student at the University of Texas at Austin (wow–how time flies!). I was born and raised in a small town outside of Boston, Massachusetts, but have always dreamed of moving to Texas. Unfortunately, I have not been in Texas for my entire college career. For my freshman year of college, I attended DePaul University in Chicago, as a marketing student. After the Polar Vortex of 2014, I decided it was time to move down south, and soak up some much needed sun. Since transferring to UT Austin my sophomore year, I have not regretted it. I mean who could, in such a great city with amazing queso, tacos and BBQ?
When you think of web design terms or any computer based terms, words like HTML, coding, UI, UX, CSS, etc. probably pop into your head. Fear not, we have developed the perfect definitions to break down those scary terms into very simple words for the average Internet surfer. Whether you are looking for a web designer like HMG Creative (shameless plug) to create an awesome website for your company or you’re just a curious cat, we hope you find some solace after reading our web design series.
If you like impromptu weekend beach trips, awesome food trucks, and Rainey Street bars, keep looking because we have that man on OUR team!
Ryan joined the HMG Creative team in August 2015 after perfecting his pizza making skills at a San Marcos pizza parlor. A recent graduate from Texas State University with a BFA in Communication Design, Ryan has shown off his skills as a visual designer on our growing team. He wanted to become a member of HMG Creative due to the diversity of our projects. In addition to letting his creative mind fly, he likes the small company aspect that HMG provides. When he’s not watching Adam Sandler movies or eating an unnecessary amount of pistachios, he’s creating awesome graphic design work for our clients and blog posts.
