Ah, Thanksgiving—family, friends, football, food, more food – but with so much going on in our lives, it’s often easy to overlook these simple pleasures. As the holidays quickly approach us (where did the time go?) we feel it’s an appropriate time, if any, to acknowledge the importance of unplugging and taking a break from work every now and then.
We hope everyone had a wonderful and warm Christmas! As we make the transition into 2014, it’s hard to believe that this year is drawing to a close–but before we say goodbye to 2013, let’s rewind and take a look at some of HMG’s major highlights of the year. You know what this means – that’s right, a little trip down memory lane.
We all know the seven deadly sins, but did you know there are sins of the social sphere, too? Keep in mind that while there are many tips for what to do on social media, there are also just as many things you shouldn’t be doing. Don’t let yourself become a victim of these seven sins. If you do fall victim, don’t worry—you can always change your behavior and improve.
Let’s take a look at seven social media sins that could wind up damaging your online presence if left uncorrected.
As ubiquitous as the Internet is, there are still many people who do local SEO company marketing that don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But nowadays, having the courage to just start a website isn’t good enough – anyone can have that since it’s not 2004 either. The key is to have, as the title says, a good web presence.
In a sales-driven world, it can be hard to remember that the majority of salespersons are not the run-of-the-mill wheeling and dealing sharks you may have heard of. In fact, the best salespersons are the complete opposite. They have mastered what the stereotypical salespeople have not: listening. Yes, you read that right- listening is the cornerstone to building a business relationship. Hell, it’s probably the foundation for any type of relationship but I’ll leave that for a future post.
Maybe you stumbled upon this post because you check the HMG blog regularly (if so, kudos!). But most likely, you saw one of our posts on either our Facebook or our Twitter linking you here directly—the effects of social media are everywhere. A couple of months ago, we posted a blog post about the importance of having a good web presence. To expand on this, having an online presence across a multitude of social media platforms enables us to have greater reach, interaction and overall engagement. Here are a few brief tips to consider when establishing and maintaining your online social media presence:
The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:
Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:
Bottom Line: It’s too hard for non-registered users to learn about the site.
Carol House makes visitors jump through multiple hoops in order to view their website—a surefire way to send customers scrambling for the back button. For starters:
After clicking the Enter button, a new page opens where all browser controls have been disabled, a cheesy Flash video plays, music automatically starts, and the talking heads at the top of the page point out interesting links we might want to click (wait, I thought we were here to look at furniture…).
We also see lots of wasted space on either side with no clear call to action anywhere on the page.
Bottom Line: After making your visitors enter an alternate universe in order to see your site, don’t handcuff them in a desperate attempt to make them stick around.
I’ll keep this one short and sweet (which is opposite of Pure Ecommerce’s site).
We have to read through lengthy blocks of copy just to find out what the company offers. Once we click on the call to action, we’re directed to more copy. Not exactly a one-click, ready-to-go experience as promised.
Bottom Line: Too much copy and weak call to actions.
So, what’s the point?
Big business web design disasters keep us all humble. If they can experience huge marketing fails, so can we. Keep testing, keep tweaking, and keep converting! Would you consider your online web presence a “disaster”? If so, we’d love to chat with you… after all we’re only a phone call away.
Web design isn’t an exact science. There are broad principles to follow, but at the end of the day, you have to figure out what works for you and your audience. However, you should always remember that your customers have itchy back-button fingers, and some web design mistakes will make them bounce every time. Here’s a list of our top eight design mistakes:
Do you happen to be guilty of any of these disastrous web design mistakes? If so, it’s time to start testing a new design that will make it easier for your customers to convert. Give us a call and we’d be happy to talk through this with you!
Nowadays, it’s rare to find a company without a website. And if you do, how annoying is it to scroll through Google and Yelp just to find their contact information? Having an online presence is necessary in today’s technologically centric world – just read our previous blog post about the importance of having a good web presence to see why.
What’s becoming increasingly important as well, though, is having a blog. Blogging has become a staple for businesses both big and small. It provides companies an outlet to show off their personalities, industry knowledge, and to engage their audiences with stimulating content. Nevertheless, blogging is a time commitment, so the big question still remains:
The Client List: 4 Types of Clients, Pain Points and How to Deal
At HMG, we love our wonderful family of clients and customers. But, like any large family, there are a few that can, well, drive you a little crazy. Throughout my time working at PR, advertising and creative agencies I have noticed a distinctive trend in some of the “problem child” clients that take extra time, energy and effort to work with. While there are dozens of categories and sub-categories like law of attraction (I can’t wait to read the comments!), I have done my best to narrow down the 4 most common, and troublesome, types of clients that make Account Managers across the country face-palm almost every day.
1. The Defensive Line
Think 260+ lbs., Texas born and bred defensive players. Their goal? To keep the offense from proceeding down the field, of course. And this is exactly how most of us feel when faced with a Defensive Line client. These clients or individuals tend to halt any forward progress you and your agency tries to make on their behalf. But they hired you, right? Last you checked you were the expert on hand to provide guidance on communications and lead the company to new, exciting territory. Well, not always. Frustrations and confusion almost always accompany this type of client as agencies feel they are working against, not with your efforts.
Telling Signs: Emails including the phrases: “This looks great, but..” “This is a little too much change for us.” Or “Let’s stick with what we already have in place.”
Symptoms: Stillborn campaigns, Account Executive migraines from beating on desk, drained agency hours with nothing to show, bi-polar or apathetic creative team
Remedy: Remember that you are on the same team. Try to understand and communicate with the client on intentions when creating a new strategy or creative direction. The client either wants the assurance of your capabilities (should they finally commit to change), is appeasing a task from higher up for new ideas or at the end of the day is protecting a brand that they built and a shift will be incremental, if any. If the client appreciates and likes your work, congrats. They know your value. I guess the questions for the agency would be: Is having a solid offense strategy enough or are you tired of standing on the sidelines in this game? Regardless, identifying and understanding this client is key to a stress-free relationship.
