When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.
Retargeting has proven to be one of the most cost-effective online marketing strategies in the digital world. This concept allows advertisers to target consumers who have previously interacted with a certain website. By using cookies, you are anonymously tracking visitors on your site and seeing where they go next, what other websites they are visiting, etc. to help better understand their target market.
HMG is proud to play an integral role in the partnership between the acclaimed rock band, Blue October, and the award-winning song game, Spontuneous, in helping to draw consumers in to enter the ticket giveaway to attend a free Blue October concert!
