With the year coming to a close, 2014 “round-up” posts are taking over our social media feeds. We’ve seen a few good ones here and there, but we’ve got to say this one shared by Mashable takes the cake. We got an adrenaline rush from the first minute alone! Also go check the best shaver for men .
If you have a couple (seven-ish) minutes, watch this compilation of 223 viral videos that took over the internet this past year. Well done, YouTube.
As 2015 sets in at full force, it’s vital for brands and marketers to have an active gauge on which demographics are using social media. Depending on the type of content you’re promoting, knowing which social media network to use greatly affects the success of the campaign or post. The reason is simple – we all want the greatest reach possible.
To break it down, Adweek lays out each social media network and interaction in a handy infographic. It highlights exactly what age group is using each social media site – Facebook, Twitter, Pinterest, Tumblr, and Instagram – in 2015 and what the percent of growth is for each. This early in the year, getting a jump-start on these numbers could greatly improve your social reach as you began to plan campaigns, content, and leverage.
Continue…
Hi! I’m Callie Musick, the new Social Media and Marketing Coordinator at HMG Creative. It’s Day 1, and I can’t wait to jump in to my new position here. A little about me – I’m currently a senior (enjoying my summer break) at the University of Texas at Austin and will be graduating this December with a B.S. in Advertising with an English minor. Born in North Pole, and raised in Anchorage, Alaska, texas I migrated south after high school and have been enjoying everything the beautiful city of Austin has to offer for the past 6 years. On weekends you can find me soaking up the sun and wakeboarding on Lake Travis, stand-up paddle boarding on Lake Austin, or jamming front row at a live concert downtown.
Recently, I completed an internship with local street art collective, SprATX, as their Social Media and Marketing Manager in which I immersed myself in the brand and the family of artists to build their startup’s online presence. Additionally, with my past training as a marketing manager in the retail industry, I’m excited to bring my real-world experience and variety of interests to the team here at HMG.
At this internship, I’m excited to gain experience working from the agency side of things, and build upon my creative marketing, networking, and writing skills.
I know I have big shoes to fill here, and I’m looking forward to carrying on what Emily has created!
Feel free to shoot me a tweet at @calliemusick or email me at callie[at]hmgcreative.com
Being a team of creatives, it’s probably not surprising that we seek to find inspiration in any medium we can. The Internet and social media make that all too easy, especially with platforms like Instagram that bundle amazing content from all over the world into one place. Here’s the rundown on 10 of our favorite Instagram accounts to follow:
Photo courtesy of Natalie Schulte
It’s hard to believe it’s only been a year since I first walked in the doors at HMG, but in these twelve short months I can hardly believe the experience I’ve gained here. Right off the bat, I was told I wouldn’t be the typical coffee-fetching intern (been there, done that)—and I truly wasn’t. Despite joking around that if we ever got Franklin BBQ for lunch, I would be the one sent to wait in the never-ending line, I really felt like I was an integral part of the team; that I was more than just “the intern.” I was always encouraged to share my ideas and thoughts, something I feel is important in any working environment. I even got to develop and pitch several marketing campaigns, which has given me invaluable experience.
Thanksgiving is over, and as we skyrocket toward Christmas, it can be difficult to make your voice heard among the clamor of holiday advertising. Online shoppers get bombarded by thousands of advertising campaigns each day, and many of those are dropped into their Facebook newsfeeds or plastered across their Pinterest walls.
A great sale might not be enough to get you noticed among the festivities this time of year, but that doesn’t mean you’re out of options. By getting your creative juices flowing and capitalizing on the holiday spirit, you can make your social media campaign stand out in the midst of all the distractions.
Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
It’s no secret the web has grown – but just like it’s hard to see change in yourself, it’s hard to see it online until you really look at the big picture. From 1984-2013, the web saw huge changes in terms of users, as well as socially and technologically speaking. Just to see how much it’s really changed, take a look at the infographic below hostgator coupon , thanks to whoishostingthis.com. From 1984 to 1998, the Internet had grown to 50 million users. Since then, it’s grown to 2.7 billion users (39% of the world’s population) and counting. The implications of this, as well as the rapid increase in mobile use, are overwhelming. And let’s not forget about the growth of social media – Facebook, since its launch in 2004, has since grown to over 1 billion users. These numbers should speak for themselves – take advantage of them, and make the most out of your online presence, because people do notice. Some experts even say that by 2020, everyone will be online. Prepare yourselves.
Social media marketers spend their time studying sites like Facebook to determine how the content they post can garner the most visibility. So when Facebook announces a major rollout to the news feed algorithm, the social media marketing world gets turned upside down, especially when those changes mean the current way of doing things has to be drastically altered.
We all know the seven deadly sins, but did you know there are sins of the social sphere, too? Keep in mind that while there are many tips for what to do on social media, there are also just as many things you shouldn’t be doing. Don’t let yourself become a victim of these seven sins. If you do fall victim, don’t worry—you can always change your behavior and improve.
Let’s take a look at seven social media sins that could wind up damaging your online presence if left uncorrected.
