It is early October of 2020. In Zilker Park stand the iconic colorful flags that usually signify the center of the Austin City Limits Festival. But this year, they are a somber reminder of what is missing. Continue…

Why Inbound Marketing?

Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue…

2020 has certainly been…eventful. Despite all of the challenges that the year has brought, we still believe that we all have something to be thankful for. 

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History and Breakdown of the Marketing Funnel

In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.

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WE ASKED JENAYE TO TELL US ABOUT HERSELF

I was born and raised in Brooklyn, New York. My family came from Jamaica and, growing up in a Caribbean household, our culture, family values, and a strong work ethic were instilled in me from an early age.

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WE ASKED LIBBIE TO TELL US ABOUT HERSELF

Howdy, my name is Libbie Cramer, HMG’s new intern. I’m looking forward to learning indispensable industry knowledge from the talented team at HMG. Continue…

Given the world’s current climate of uncertainty, we are thrilled to be hiring new team members still! Meet Mauro Lopez, HMG’s newest Senior Front End/Visual Designer. Mauro is a friend and former co-worker of our Senior Visual Designer, Blaine, so we knew he would be a great fit even before he got here! Continue…

Yup, Black Friday season is almost upon us, and this year it will be accompanied by plenty of fresh challenges. Fortunately, with those challenges come unique opportunities. The increased eCommerce traffic that is bound to take center stage this holiday season could be a blessing or a curse — it all depends on whether or not you’re ready for it. Continue…

Remember January? Neither do we. Continue…

Somehow, it is December already. Paddle boarding on Town Lake is giving way to warming up with hot cocoa, and Zilker Park is already lit for this year’s Trail of Lights. While 2020 has been far from normal, closing out the year with some familiar festivities might be just what we need to start off 2021 on the right foot. To get your celebration started, we’ve compiled some of the area’s best offerings for a 2020 Christmas in Austin. Continue…