The Situation:

The State Bar of Texas sought out help from our team here at HMG to revamp its online presence towards its members (lawyers) and public citizens. The site has always strived to serve as a community resource: the first place that bar members and the public go for information about Texas lawyers, the State Bar and laws in Texas. With that in mind, the goal for the redesign was to enhance the overall user experience, simplify the current web offerings and enrich the member/public value.

Detective Holmes:

We began the project with a thorough discovery phase where the requirements of the project were defined in greater detail and then the initial strategic and creative direction was established. This phase also involved an analysis across the existing platforms and performance of the State Bar of Texas website. We preformed a complete review across all available site traffic reports, dashboards, heat maps, and log files.

We also focused on the analytics of two primary factors: visitor site behavior and demographics. This analysis brought to life how users are finding the right bits of information and how we can make that process smoother and more efficient. The demographics told us who our core audience is, thus allowing us to take this into consideration as we approached the redesign.

As part of the discovery phase, we preformed an analysis of which ad placements and approaches had and had not worked in the past for the previous site. Later on in the project we balanced our findings against the user experience and visual design of the site to create the best possible ad placements without jeopardizing the consumer’s usage of the site. Continue…

We can’t say enough how thrilled we were to take on this website redesign project for Texas A&M University. For the TAMU Student Activities website, we got our hands dirty right away by putting ourselves in the shoes of the site’s primary audience: the students, particularly – TAMU undergrads. These students needed an intuitive one-stop-shop to quickly gather information, sign-up, and manage the sections they were involved in. Apart from utility, a goal of ours was to update the overall aesthetic appeal of the site showcasing vibrant student life and activities in a way that would make students want to get involved and stay involved.

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Primarily due to the ever-present nature of mobile tablets and smartphones, adaptive vs. responsive design has been a hot debate in the last few years. Because companies now need to build websites to work on smartphones, tablets, and standard laptops and desktops, understanding adaptive vs. responsible design is incredibly important.

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Per Stirling Capital Management is an S.E.C.-registered investment advisory firm specializing in holistic financial planning, investment portfolio management, and other comprehensive wealth management services that are as unique and varied as are its clients. However, the cool part about the company is that it’s not for everyone. Driven by the idea of “Common Interests. Uncommon Results,” the company recognizes that “As strange as it may sound, Per Stirling is not for everyone.” It is when clients hit a financial point of success or wealth that it becomes time to find the right partner to help preserve and conscientiously manage these financial affairs – and that is when Per Sterling comes to the rescue.

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CBIONE has been a market leading specialist in the circuit breaker industry for over 35 years. During this time, the company has developed a strong and reliable reputation in the electrical industry nationwide for our quality products, competitive prices and superior service. Providing a large inventory of new and reconditioned circuit breakers, CBIONE came to HMG with needs for a new website design, Google Analytics, and email marketing.

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With the healthcare landscape constantly shifting, expanding, and evolving, Tango Health helps you make sense of it all with its Health Benefits Optimization. The company gets employees the right plans, while stabilizing the costs of benefits and even reducing them. Tango customizes by analyzing data to determine the ideal mix of employees to your exiting benefit plan. It educates using online tools to help employees choose the best plan. This saves money for both the company and the employees.

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*This article was originally posted on imediaconnection.com but is written by HMG Creative.

Online, a good web presence can make or break your company. If a potential hollywood customer lands on your site and is immediately overwhelmed by an overload of information, hard-to-read text and advertisements, they will likely be turned off and go elsewhere to find a similar service. Who would waste their time browsing through an impossibly confusing site?

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Blue Matrix Labs located in Austin, Texas is a company committed to providing innovation by developing world class, life-changing products that solve consumer problems. Blue Matrix Labs (BML), the powerhouse behind cutting edge brands like SHAGS, Pirate Energy and ZORBZ, sought out the HMG Creative team to develop and deploy an equally modern and intuitive web presence.

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If you’re an avid reader of the HMG blog then you know we’re big on helping companies that help others. That’s right, we’re all about partnering with organizations that seek to better the world in one way or another. Whether by creating fun and innovative consumer products, lending relief aid to disaster areas or by developing a streamlined and intuitive software solution for students to apply for and receive scholarships, our clients are always improving the lives of their customers. AcademicWorks, featured in this month’s project highlight, helps over 275 universities improve their scholarship management processes by automatically matching students with relevant scholarships. With over 50 years of combined experience in the higher education industry, AcademicWorks and its staff deliver a truly unique and efficient way for students across the country to connect with leading universities in a seamless and all-digital format.

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Back in April we met Dr. Lisa Gorn, the developer of Glucology and part owner of garcinia cambogia, an all-natural blood sugar dietary supplement. She came to HMG Creative adjustable dumbbells with the need for a complete online web presence with e-commerce capabilities that could handle the various purchase options Glucology offers. Dr. Gorn also needed a platform to communicate with her audience and keep them up-to-date with product news and related information. Reliability, responsiveness, and ease-of-use were additional critical factors we took into consideration when planning her new website design.
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