Living in a world with technology at our fingertips, mobile devices have given advertisers greater opportunity to reach further into consumers lives. However, to succeed in this ploy, they have needed to cleverly adapt. So we ask, with the average person constantly bombarded by advertisements, has it become too much?
Whenever there are extra cookies in the office, we know exactly who’s desk to put them on. She may be the youngest in the office, but her dreams and aspirations are huge. We would like to introduce our summer and fall intern, Kate Gothing. Continue…
Retargeting has proven to be one of the most cost-effective online marketing strategies in the digital world. This concept allows advertisers to target consumers who have previously interacted with a certain website. By using cookies, you are anonymously tracking visitors on your site and seeing where they go next, what other websites they are visiting, etc. to help better understand their target market.
HMG is proud to play an integral role in the partnership between the acclaimed rock band, Blue October, and the award-winning song game, Spontuneous, in helping to draw consumers in to enter the ticket giveaway to attend a free Blue October concert!
It’s really hard to believe that my time at HMG is already coming to an end. Time sure does fly by when you are learning as much as I am! Serving as an intern at HMG has proven to be a smart decision and a very valuable experience. Since I am pursuing a degree in public relations as UT Austin, I was looking to gain as much experience in the realm of communications and marketing as possible. Working as a social media and marketing intern has taught me a great deal of knowledge in the professional communications industry.
Hi! I’m Jenna Meltzer, the 2016 Social Media and Marketing intern, and I am so excited to kick off the new year as the newest member of the HMG Creative team. I am currently a junior at the University of Texas at Austin, majoring in public relations and pursuing a business certificate from the McCombs School of Business. Born and raised in a small suburb of Philadelphia, Pennsylvania, I knew I wanted to get out of the tiny bubble in which I had lived my entire life, and experience a new culture during my college years. After visiting Austin for the first time, I immediately fell in love with the young vibe of the city, the amazing food, and of course, that southern hospitality that you don’t see as much in Philadelphia. Even though I had to adjust my ears to not cringe when I hear the word “y’all” instead of “youz guys,” I can wholeheartedly say that attending the University of Texas at Austin was one of the best decisions I have ever made. You must be crazy to not love the Live Music Capital of the World — am I right?
We’ve all heard that a sleek, well designed website is vital for a business, but why exactly is good web design so important? Well, HubSpot breaks it down via Red Website Design’s data and infographic. It dictates exactly what impacts Internet users the most, including Load Time, Color Scheme, Layout, Trust, and HTML 5. If the primary load time is less than one second, 4.6% percent traffic growth is achieved, while four seconds or more results in negative traffic growth. For color, green has 3.0% traffic growth, while red comes at a 1.35% growth loss. For layout, the first two paragraphs are very important, users look in an F-shaped pattern, and 70% of people look at lists with bullet points. 94% of people cite design as a reason they do not trust certain websites. Finally, 27% of sites use HTML 5 – those sites account for 49% of pageviews. For all of the data laid out in a very clear manner, check out the full infographic.
Just like that, that’s a wrap of SXSW 2015. We had a great time checking out Interactive panels and keynotes, some films, and great bands in the sun (and a lot of rain). To wrap it up, we will be running two blogs: this one on awards and then an upcoming one on top speakers. Two of the most important awards for Interactive honor incredibly innovative companies, products, and startups. The SXSW Accelerator Startup Competition has 48 technology companies go head-to-head in a two-day competition with six winners, while the SXSW Interactive Innovation Awards focuses on evolving and broadening trends of the digital industry, giving out fourteen awards and four special honors.
SXSW 2015 came and went with a bang, per usual. We had a great time checking out Interactive panels and keynotes, some films, and great bands in the sun (and a lot of rain). To wrap it up, we are running two blogs: a previous one on awards and then this one on top speakers. There were over 600 sessions at SXSW Interactive – the majority of the sessions were picked via users on the SXSW PanelPicker, with more than 3,000 ideas entered. Needless to say, it was very hard to choose the top speakers. Before SXSW, we ran our top 5 speakers to see – now we have our top 5 speakers that we saw.
When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.
