Although we live in a predominantly digital world, print marketing is still potent in making a statement for your brand. It can establish trust and increase engagement with consumers. Most companies incorporate both digital and print marketing to keep their brand premium and credible. As the world continues to advance digitally, consumers are also rediscovering their appreciation for print advertising. Here are a few reasons why you shouldn’t overlook print marketing as you devise your next media plan:

Continue…

Print marketing becomes more relevant as we enter the busy fall and winter seasons, so HMG is offering major savings on high-quality design work and commercial printing throughout the month of September. HMG Creative is a full-service marketing agency and offers a wide range of design and print services.

For most businesses, print is still an important aspect of their overall marketing strategy and can be the very initiative that positions them to meet their business objectives or goals for an event. With different deals each day, be on the lookout for specific savings that will make top-notch design and commercial printing more accessible for you.

Each offer is active for one week, giving you time to tailor your sales plan and maximize your profits. These deals include a large range of options including flags, banners, booklets, brochures, t-shirts, posters, buttons, notepads, magnets, and much more. Check out the savings calendar below to see how you can utilize our design services paired with our limited-time commercial printing specials for the month of September. Get pricing details at [email protected].
Continue…

In today’s consumer-centric world, it is imperative that businesses snatch every opportunity to build long-lasting relationships with their consumers and differentiate themselves in the overcrowded marketplace. A brand must interact and gain the trust of consumers on a personal, more intimate level. Events have become key to connecting brands with consumers on all levels. They have the power to create a connection between a brand and consumer on a very personal level, raise brand awareness, improve brand perception, and create long-lasting rapport with customers. With a variety of events gaining so much prominence in the marketing industry, it is crucial that we as professional marketers understand how to strategically plan events and utilize all aspects of marketing—including print.

Continue…

With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.

Continue…

When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.

Continue…