Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

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When Halloween is forgotten, and we have all recovered from our sugar hangovers, something in the air sparks the spirit of volunteering. ‘Tis the season–to grab the rest of the office, and give something back this holiday season. Even if you’re a small company (like HMG Creative), there are still ways that you can make a difference. Here are five ways you can boost holiday cheer and bring smiles to others’ faces: Continue…

The 2016 election season has been a whirlwind of emotions. From Kanye pledging to run for president, to Donald Trump actually going through with his presidential campaign. It’s safe to say that these next four years are set to differ greatly from the recent past. Despite the controversies and the social media attacks between the presidential candidates, Americans have taken to the polls, following a substantial increase in the number of registered voters. Texas hit a record high of 15.1 million registered voters, which is two million more than registered Texas voters during the 2012 election. Social media and advertising campaigns can take some credit for the influx of registrations, but first let’s see how they did it. Continue…

Thanksgiving is only a few days away, which means you’re getting ready to eat ‘til you sleep. As important as stuffing your face on this lovely holiday, we must remember why we celebrate it. Simply being thankful and appreciating the small things in life is often overlooked and forgotten, during our busy everyday schedules. Continue…

Some days you go into the office feeling like you woke up on the wrong side of the bed. To keep your spirits high, take a moment to refocus your day and pump yourself up with some inspirational quotes. Continue…

Just a couple of weeks ago, over 170 countries signed the Paris Climate Agreement. The deal calls for each nation to cut greenhouse gas emissions in order to reduce global warming. As the world continues to heat up at an exponential rate, it is crucial that initiatives are taken immediately to put raising temperatures to a halt, and the Paris Climate Agreement was a huge step in the right direction for change.

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This year marks the 23^rd annual SXSW Interactive Festival in Austin. As a breeding place for discovering new technological advances, this five-day event will take you on a journey into the future as we hear from industry leaders and influential speakers give their insight on the emergence of new ideas and how they will shape our future. We know SXSW can be overwhelming with the hundreds of events to attend, so we narrowed down a list of our top 5 must-see speakers this year.

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It’s hard to put into words the excitement we had about being apart of Please Be Kind to Cyclists’ new project, DriveKind RideKind. If you don’t already know, DriveKind RideKind is an initiative of Please Be Kind to Cyclists that works with bicyclists, motorists, policy-makers, and community members to educate, raise awareness, and promote mutual respect between drivers and cyclists on the road. Their hopes are to create a global social change in the behaviors of motorists and cyclists so both may use the roads safely.

In order to spread all of the wonderful things this initiative had to offer, Please Be Kind to Cyclists partnered with numerous local agencies. One of the most important things they felt they needed was a user friendly website to provide up to date information for all of their audience about sharing the road. That’s where we came in. We collaborated closely with Please Be Kind to Cyclists as well as TX-DOT to create a new and user friendly responsive website to tell their story.  From start to finish, we have been inspired by this mission and are very excited to share it with the world.

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The importance of making a good first impression, especially on the web cannot be understated – especially when it comes to nonprofit organizations. Did you know that 60% of people report the first thing they do before deciding to make a donation is check out an organization’s website? To build the most effective and informative site for potential donors and the general public alike, HMG Creative recommends nonprofits consider the following features when thinking about creating or redesigning their website.
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It’s always our pleasure to work with local non-profit organizations here in Central Texas and learn about their causes. When creating a website for these entities, we often rely on the functionality of WordPress for the back-end framework of our projects. In addition to the features mentioned in our previous blog Why We Use WordPress (And You Should, Too), there are a few components of the vastly popular platform that lend itself specifically to our use for these organizations that largely depend on their digital presence to promote and provide key functions in their mission of helping others.

Here’s 6 reasons WordPress rocks for non-profits:

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