As 2015 sets in at full force, it’s vital for brands and marketers to have an active gauge on which demographics are using social media. Depending on the type of content you’re promoting, knowing which social media network to use greatly affects the success of the campaign or post. The reason is simple – we all want the greatest reach possible.

To break it down, Adweek lays out each social media network and interaction in a handy infographic. It highlights exactly what age group is using each social media site – Facebook, Twitter, Pinterest, Tumblr, and Instagram – in 2015 and what the percent of growth is for each. This early in the year, getting a jump-start on these numbers could greatly improve your social reach as you began to plan campaigns, content, and leverage.
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It’s no secret the web has grown – but just like it’s hard to see change in yourself, it’s hard to see it online until you really look at the big picture.  From 1984-2013, the web saw huge changes in terms of users, as well as socially and technologically speaking. Just to see how much it’s really changed, take a look at the infographic below hostgator coupon , thanks to whoishostingthis.com. From 1984 to 1998, the Internet had grown to 50 million users. Since then, it’s grown to 2.7 billion users (39% of the world’s population) and counting. The implications of this, as well as the rapid increase in mobile use, are overwhelming. And let’s not forget about the growth of social media – Facebook, since its launch in 2004, has since grown to over 1 billion users. These numbers should speak for themselves – take advantage of them, and make the most out of your online presence, because people do notice. Some experts even say that by 2020, everyone will be online. Prepare yourselves.

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Where is It?

As of May 2013, two cities offer Google Fiber and two other cities are being networked:
1. Kansas City, Missouri (Already Active, See Map)
2. Kansas City, Kansas (Already Active, See Map)
3. Provo, Utah (Quarter 4 of 2013)
4. Austin, Texas (Quarter 2 of 2014)

What is It?

Free Internet? What will Google think of next? If you’re even slightly tied to the Austin area, you’ve seen the billboards and heard the news. By spring 2014 our automobile traffic will be even slower; however, Austin’s Internet connections will be among the fastest in the country!
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Trends, Shares, Hashtags and Retweets!  Twitter is social media’s most interactive resource to keep in touch with virtually anything and anyone you so desire, and, in real time. Since Twitter became one of the leading social media sites, I have become curious to know the numbers that make Twitter unique; so I did some research and I came up with a list of my favorite ever-changing Twitter statistics.

– 124,000,000,000 (Yes, that’s 9 Zero’s!) Tweets worldwide in 2012

– 500 million Twitter users worldwide

– 300 thousand NEW Twitter visitors every day

– 73 percent of Twitter users are between 15 and 25 years old

– 50 percent of 2013 Super Bowl ads mentioned Twitter

– 24 million Tweets accounted for during the 2013 Super Bowl (XLVII); up nearly 50 percent from 12 million in 2011 and 15 million in 2012

– 22 percent of Twitter user accounts are located in the United States (that’s 110 million Americans!)

– 16 million: the amount of the official Twitter account followers

– 11 new accounts are created every second

– 7 years since Twitter’s 2006 launch at SXSW

– 2nd ranked country for Twitter users is the England, just behind the US

– 1st Ranked for Twitter followers is Justin Bieber, 34 million and counting

Regardless of what number or metric we measure, it’s clear that social media has taken the world by storm.  Nearly 1.5 billion people engage in one or more social media platform as of December 2012; that’s 30% of adults worldwide.  The numbers for the United States are even more impressive with 69% of Americans ages 15 and up using social media, for a tally of 168 million users.  It’s always been said that “numbers don’t lie”; so my educated guess is that this social media craze will only grow and become more embedded in our culture and economy just as the internet and television did some 20 and 60 years ago. Until next time, happy Tweeting, Liking, Pinning and connecting!

As the month of March rolls around, Austinites (and now, people from across the globe) are preparing themselves for the one festival that brings together over 50,000 locals, techies, musicians, hipsters, film makers, producers, celebrities and many more. Yes, South By Southwest or “South By” for those of you in tune with the local lingo has quickly become the go-to festival in North America. Boasting musical acts from over a thousand artists, countless indie movie premieres and hundreds of technology start-ups, SXSW feeds the souls of those in attendance.

In addition to the many fun-filled events, there’s a lot of business that goes down during the nine days that make up SXSW. And as a creative agency that specializes in working with startups, we take this time seriously, both as a networking opportunity and as a chance to help these young entrepreneurs realize their dreams.

Over the years, SXSW has been the launch pad for many major players in the tech and web-based industries. So much so that the third largest social network, Twitter, launched at SXSW back in 2007. The launch of the micro-blogging platform was so successful that Twitter’s servers became overloaded with users during the event. But not every story is as big as Twitter’s, there are hundreds of smaller companies making a name for themselves each year during the festival- and we’re excited to be part of that growth.

As a progressive digital agency with over nine years in the biz, we know how much hard work goes into building a reputable brand and a dominant online presence from the ground up.We can help get you to the next level through proven marketing techniques, creative web design/development and a plan of action that works.

Are you planning on visiting Austin for South By Southwest. If so, make sure you give us a call, Follow us on Twitter, or come say hi when you see us front row at The Flaming Lips and Green Day concerts!

If you have a website or use a search engine on a regular basis, it’s likely that you’ve heard of SEO Sydney or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.

Let’s answer any lingering questions, settle myths, and clear the air of this Edmonton SEO madness! I’ve compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”

So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.

Facts:

• Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click” are ads that allow a company to blindly bid on highly competitive key search terms.

• New content is the maintenance that will keep your page ranked. The most effective way is blogging and tagging with search terms. Google, and other leading search engines will reward your website for publishing relevant information. Since you know your business, show off and show off often!

• Content is king. Keep relevant and new content flowing like a river! Adding content is important for your ongoing ranking; the most effective way is with a blog attached to your website. All blog content should follow the relevancy rules while it gives you space to display content that your website does not have room for.

• Play to win. Similar to Monopoly night with your Grandmother, according to the company from Search-consulting.com. Compete, and compete often to maintain and most importantly to increase your ranking.

• Duplicate and be dumped. Search engines (especially Google) are smart enough to detect fluff and manipulation; so think of these algorithms as more of an art than a science.

• By the numbers. If you’re more of a numbers person; you can make SEO a science project by using the KEI (keyword effectiveness index) equation. This will give specific words a rating based on the number of times a word is searched over the number of webpages displaying the word or phrase, for those in the SEO game is never ending. Using this approach will show you what words and phrases can give you the best chance of winning the keyword game.

The internet can be the most rewarding source of marketing if used properly. Website optimization best practices are ever evolving and will only become more competitive as time passes. Adopting this process now can completely change the way your business operates in a positive way for years to come. Check out the following and read more if you wish to find ways on how you can save money while using internet marketing for your business.

HMG Creative is thrilled to announce the launch of Quick Fix Stock Charts, a financial site that educates members on the market about pay day loans and stocks by providing daily stock charts, complete with analysis and comparisons.

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HMG Creative knows there are a lot of amazing writers and bloggers out there, and we want to find you. We are always looking for new ways to inform, educate and expand our clients and readers’ industry knowledge.  So with that said, we are looking for some writers who can inject their knowledge, expertise and passion into our blog.

Topics HMG Covers:

• Social Media Marketing
• Social Networking
• SEO
• Mobile Technology
• Email Marketing
• Web Dev/Design
• Something Awesome

Why Write for HMG:

• Exposure to a new audience
• Increase your presence and credibility online
• Get syndicated on other media outlets
• Get new followers on Twitter, of course
• Blog a little or blog a lot
• Because who doesn’t like having their writing featured

Sounds good to you? Great, email us!  Introduce yourself and give us a quick rundown of who you are. Send us an article for review and we’ll place it in queue if we like your stuff. Don’t forget to mention the frequency of your posts (weekly, monthly, etc), or if you just want to be a one-time contributor (we’re cool with that too)! Don’t have an article to post yet? No worries, we’ll help you mull over some cool topics we think would be relative to our blog.

Submit or contact us here.

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The OneStar Foundation, a preeminent state-wide organization based in Austin, TX providing resources for the entire nonprofit sector recently abandoned old, cumbersome technology to better serve its public.  The shift is one that sets an ambitious tone for outreach and opens up increased opportunities for all nonprofits in the state.

This week OneStar announced the launch of an updated, redesigned website and a refreshed brand image through a partnership with Austin-based HMG Creative to further initiatives for nonprofits in Texas.

OneStar Foundation connects faith-based and community organizations,one of the best car accident solicitor businesses, government and foundations to resources and information about the nonprofit sector as well as facilitating public-private partnerships to drive community solutions and ultimately, build a better Texas.

In efforts to stay ahead of toll free numbers technology and better serve its audience, OneStar Foundation and HMG Creative partnered for the robust rebranding and web development project.

“We conducted several interviews but selected HMG Creative because we wanted the best end-product possible; we believe that their services will result in a long-term advantage,” said Elizabeth Darling, President and CEO of OneStar Foundation.  “Among many requirements and expectations that are necessary to be a leader in our sector, the most important are an easy-to-manage web platform and an impressive brand image, HMG gave us exactly that.”

HMG Creative increased site functionality, accessibility to information and updated the overall look and feel of the brand to connect with OneStar Foundation’s central audience.  With a refreshed online image and updated technology, OneStar Foundation can further their mission of educating, connecting and providing resources to build a stronger nonprofit sector in Texas.

Check out OneStar Foundation’s new website at www.onestarfoundation.org.

OneStar Foundation’s thrive for innovation continues with the launch of the Texas Connector, an online nonprofit mapping tool which boasts the most comprehensive nonprofit statewide database of any state in the country. Texasconnects.org goes live today after its debut at the Texas Nonprofit Summit in Austin.

To learn more about this project or how we can develop solutions for your company email: [email protected]

Mobile marketing has received a lot of press lately, so much so that some short-sighted marketers have loftily proclaimed email marketing to be dead. But before you send flowers, stop and check the pulse of your email marketing campaign. It may be much more alive than you think.

Is Texting Messaging the New Email?

I’ll admit it. I don’t have a smartphone. I was the last of my friends to get a cell phone of any kind. And at the end of the day, I still prefer sitting down at my computer to texting. I realize I’m not the typical consumer (there are now more people using smart phones than basic cell phones and texting is the most popular use of phones of any kind), but think about it for a minute. If you don’t have a smart phone and you receive a text with a link or URL in it, how likely are you to go find a computer and type that URL in so you can shop? Not very. That means that for the 41% of people who still use basic cell phones, your marketing message was wasted.

Which One Is Better?

Although it’s a natural question, it’s really not the right one to be asking. Don’t think of email and texting as being in competition with one another. Think of them as being partners on the same team, with different jobs.

• Email Marketing: Your Online Powerhouse

Email marketing lets people click on a link immediately, visit your full website, and take action. There are no usability problems and no worries about whether the subscriber has a phone with web browsing capabilities. People can visit social media pages, interact with your call to action, browse your website, and make a purchase using a coupon much more easily via email. You can see a wide variety of affiliate marketing apps to choose from.

• Mobile Marketing: Your On-the-Go Solution

Mobile marketing, on the other hand, is perfect for quick, on-the-go messages. People tend to check their phones more when they’re out and about, and texting is the communication medium of choice for those situations. Use white label SMS reseller messaging for appointment reminders, quick alerts, interactive messages, and instant access.

Which Basket Gets Your Eggs?

Dividing your marketing efforts between texting and email marketing is a smart move, but how do you know which basket gets the most eggs? You’ll need to observe your audience, learn how they typically interact with your content, and invest the most resources in the medium that promises the greatest return.

Both texting and email bring benefit to the marketing table: determining which one is best for you is simply a matter of determining objectives, knowing what each tool can do, and using the right one for the job.