This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home. Continue…
It was a Friday afternoon and the HMG team were all hands on deck clearing out the old office at South 2nd street- our home of three years. We did what we could with it and we made it our own with touches like our famous hand-painted mural (pictured below). We shared this space with our friends at Workhorse, who we’d like to thank for being awesome officemates over the years.
Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities. Continue…
“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.
Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it. Continue…
One of the highest performing creative and design agencies in Austin, HMG Creative is committed
to creating lasting results for our clients. As a collaborative partner for businesses on the cusp of expansive growth, we provide the support and expertise to help brands stand out and succeed among competitors. Continue…
Coffee. Work. Dinner. Sleep. Repeat. Sound familiar? Nowadays it seems as though being an adult also means living a routine life style. While a nice, structured schedule is ideal for some people, it can cause a lot of people to feel unhappy, lonely, or isolated. An article on Time shows that only 67% of adults are unhappy and 40% do not engage in hobbies of any sort. Continue…
This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue…
What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue…
When it comes to a company’s success, there’s no doubting the importance of having a strong brand image. However, creating a brand that is completely timeless is nearly impossible. With the rise of technological advancements and the increased utilization of social media in the business world, maintaining brand relevancy is more important than ever. Continue…
While Valentine’s Day is universally accepted as a day dedicated to love, the way in which we express that love can differ from person to person. When it comes to Valentine’s Day traditions, we oftentimes believe that we all celebrate this special day in the same way, on the same day — a special date, chocolates, and maybe some roses on February 14th. However, it seems like the rest of the world has a different idea when it comes to this holiday. Here are some interesting, unique, and just plain clever ways that other countries celebrate love: Continue…
