The Value of User-Generated Content

In the ever-evolving marketing landscape, user-generated content (UGC) has emerged as a powerful tool that every marketer should have in their back pocket. Gone are the days when traditional marketing tactics held the sole spotlight and in is the new dawn of user-generated content creating genuine connections between consumers and companies. Savvy marketers around the world understand the value of empowering their customers to become brand advocates and storytellers. User-generated content, authentically created and shared by individuals, has become a driving force shaping consumer perceptions, fostering trust, and propelling businesses forward. Come along as we delve into the remarkable effectiveness and undeniable value of UGC in the modern marketing world, exploring what user-generated content really is, why it’s important, how it works, and the key to harnessing its awesome power for your brand.

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Ever since Built to Last was published in 1994, companies have been “core value” happy. Walk into almost any corporate office and you’re bound to see words like INTEGRITY, TEAMWORK, and this a good one, QUALITY, displayed on lackluster decals. Actually, there’s a better chance that you’ll gloss right over them – but they are there. Attempting to implement core values in this way is not only ineffective, but potentially harmful to your business. Thankfully, there is a more effective alternative- guiding principles.

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In the new digital age, it has become essential for your business to have an effective website. With 97% of consumers now researching local products and services online, even a company that operates mostly through brick and mortar locations can suffer from not having a strong web presence.  Continue…

2020 has certainly been…eventful. Despite all of the challenges that the year has brought, we still believe that we all have something to be thankful for. 

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“What experience do you have in our industry?”

We hear this question a lot – and we get it. When thinking about your web or marketing project, you want to be absolutely certain that the agency you hire can effectively deliver the final product you’re envisioning. You want their team members to feel like an extension of your own crew. At the end of the day, you want results. While it’s easy to think that a niche agency would be best equipped to do this, we are (naturally) inclined to disagree. Continue…

Remember January? Neither do we. Continue…

WE ASKED JENAYE TO TELL US ABOUT HERSELF

I was born and raised in Brooklyn, New York. My family came from Jamaica and, growing up in a Caribbean household, our culture, family values, and a strong work ethic were instilled in me from an early age.

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We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today! 

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At HMG Creative, our vision is to erase barriers to growth by being the go-to partner for brand development, website design and development, and marketing support. Our team works together under one roof in south-central Austin. Together, we’ve cultivated a fun and comfortable work environment where we work, eat, play plenty of ping pong, and grow as a team. Working under the same roof means smooth and effective communication with our clients and a seamless process within our own team.  Continue…

It’s been two months since HMG Creative made the big move into our office space near South Lamar and Oltorf. We are loving our newly built office in the 78704! Our large, open office concept embodies the culture of our company: we like to have fun and get work done. Our two-story office comes with two loft spaces, a main conference room, smaller huddle room, kitchen, and enough space for personal touches like our beloved ping pong table.

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