CBIONE has been a market leading specialist in the circuit breaker industry for over 35 years. During this time, the company has developed a strong and reliable reputation in the electrical industry nationwide for our quality products, competitive prices and superior service. Providing a large inventory of new and reconditioned circuit breakers, CBIONE came to HMG with needs for a new website design, Google Analytics, and email marketing.
With the healthcare landscape constantly shifting, expanding, and evolving, Tango Health helps you make sense of it all with its Health Benefits Optimization. The company gets employees the right plans, while stabilizing the costs of benefits and even reducing them. Tango customizes by analyzing data to determine the ideal mix of employees to your exiting benefit plan. It educates using online tools to help employees choose the best plan. This saves money for both the company and the employees.
Most companies reach a point in their business lifetime when their web presence no longer accurately reflects their goals or identity. This can happen for a number of reasons – after early stages of quick growth and self-discovery, or even after having been around long enough to outgrow a site that had been with them from the beginning. No matter the time or reason, approaching this risk and overlooking it can be extremely detrimental for business, as a company’s online presence largely dictates the way they are viewed to prospective clients, and the world at-large.
Back in April we met Dr. Lisa Gorn, the developer of Glucology and part owner of garcinia cambogia, an all-natural blood sugar dietary supplement. She came to HMG Creative adjustable dumbbells with the need for a complete online web presence with e-commerce capabilities that could handle the various purchase options Glucology offers. Dr. Gorn also needed a platform to communicate with her audience and keep them up-to-date with product news and related information. Reliability, responsiveness, and ease-of-use were additional critical factors we took into consideration when planning her new website design.
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We’ve talked before on here about how much we love WordPress, and it’s definitely no secret. One of the reasons we’ve mentioned is that it’s an open-source platform, meaning that at any given time there are numerous developers fixing it and making improvements to it across the world. With so much constant attention and many new features being added, updates are released periodically making these enhancements available to the entire WordPress community.
Take advantage of these! We know it can seem overwhelming to alter the site that you’ve built, installed plug-ins and themes for, and is running smoothly, but there’s a danger to skipping these updates and benefits you’ll miss out on if you don’t.
First things first: What’s a landing page? A landing page is a page a visitor is directed to after clicking on an ad. It shouldn’t be your company’s home page. Instead, it should exist as a separate webpage with one clear message and purpose, leading visitors seamlessly from the initial ad to a clear call to action, and ideally – to conversions.
Whether creating a new landing page from scratch or trying to rework an existing one for better results, here are a few tactics you can use that have been proven to ramp up landing page conversions:
Happy Monday from HMG!
We were greeted this morning with some exciting news from the American Business Awards and we couldn’t wait to share! Last Friday in San Francisco, the ABA awarded many prestigious companies with Stevie Awards in a variety of categories. HMG Creative had the pleasure of competing and are thrilled to announce we won a Gold Stevie Award in the nonprofit category for our work with Texas Young Lawyers Association! The TYLA “What Do Lawyers Do?” Project was an especially fun one for us as we always enjoy the opportunity to work with local nonprofit organizations.
A big thank you to the American Business Awards, and congratulations to all of our fellow winning businesses – we’re in great company!
You can take a look at our winning site at http://wdld.tyla.org, and learn a little more about how we tackled the project here:
[button size=”large” type=”square” color=”standard” icon=”circle-arrow-right” url=”http://hmgcreative.com/project/tyla/”]View Project Details[/button]
Cheers!
*This article was originally posted on imediaconnection.com but is written by HMG Creative.
Online, a good web presence can make or break your company. If a potential hollywood customer lands on your site and is immediately overwhelmed by an overload of information, hard-to-read text and advertisements, they will likely be turned off and go elsewhere to find a similar service. Who would waste their time browsing through an impossibly confusing site?
Blue Matrix Labs located in Austin, Texas is a company committed to providing innovation by developing world class, life-changing products that solve consumer problems. Blue Matrix Labs (BML), the powerhouse behind cutting edge brands like SHAGS, Pirate Energy and ZORBZ, sought out the HMG Creative team to develop and deploy an equally modern and intuitive web presence.
It’s always our pleasure to work with local non-profit organizations here in Central Texas and learn about their causes. When creating a website for these entities, we often rely on the functionality of WordPress for the back-end framework of our projects. In addition to the features mentioned in our previous blog Why We Use WordPress (And You Should, Too), there are a few components of the vastly popular platform that lend itself specifically to our use for these organizations that largely depend on their digital presence to promote and provide key functions in their mission of helping others.
Here’s 6 reasons WordPress rocks for non-profits:
