Forgot Password?

0
View Post
How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

Here at HMG, we pride ourselves on the authenticity of both our creative process and work itself. Staying true to our core values, our team of experts collaborate daily to maximize creativity and apply diverse perspectives to each client and their story. First and foremost, our top priority is to cultivate long-lasting partnerships with every one of our clients. Maintaining transparent communication is key to developing rapport and managing expectations throughout the course of each project. We also consider ourselves to be part of each client’s team, committing ourselves to the development of unique, high-quality deliverables that position them for success.

As a full-service marketing agency, our professional bandwidth allows us to cater to marketing needs across the board, from brand assessment and strategy, to web development and implementation of interactive marketing initiatives. Whether you need one of our services or five of our services plus ongoing maintenance, we tailor each project to align with your specific needs, brand and culture. During the kickoff meeting, we will dive into your values, your target audience and your customer journeys. Then we will incorporate our findings into your web project, digital marketing strategy, or whatever else you may need.

And now for the fun part—budgeting! Establishing a clear understanding of your budget upfront allows us to remain transparent when communicating realistic expectations for how a project will align with its existing budget. We generally make two budgeting methods available: fixed-rate bids and ongoing retainers.

Large-scale projects which clearly define a set of deliverables, such as a web development project, typically work best with a flat, fixed rate, which can be easily made into a monthly investment. Fixed-rate billing also works well when bundling services together, into a custom package. However, quite often, a client will also require ongoing marketing services in addition to a larger fixed-rate project, which would necessitate a retainer.

A retainer is a pre-purchased block of hours. Retainers are usually implemented when our services are required on an as-needed basis. With a retainer, you have more flexibility for how the hours are spent and on which projects or services they are allocated—whether that be PPC, retargeting, web maintenance, or ongoing creative services such as print collateral.

In this digital age, technology is rapidly changing and the need to keep up with its dynamic evolution is greater than ever. So let’s connect and chat about how we can support your marketing efforts!

0
View Post
Are Business Cards Becoming Obsolete?

Are Business Cards Becoming Obsolete?

Posted on Apr 07, 2017 by Alyssa Zucker

With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.

Continue Reading →

0
View Post
Negative is the New Positive

Negative is the New Positive

Posted on Dec 06, 2016 by Kate Gothing

When starting out, whether it be an introduction paragraph to a blog or a website for a start up, it’s easy to get caught up trying to fit everything into one small space. Instead, take a step back and think about what is visually appealing. Continue Reading →

0
View Post
The Importance of a Consistent Brand

The Importance of a Consistent Brand

Posted on Apr 13, 2015 by Ryan Gardner

When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.

Continue Reading →

0
View Post
A New Website for CBIONE

A New Website for CBIONE

Posted on Mar 02, 2015 by Ryan Gardner

CBIONE has been a market leading specialist in the circuit breaker industry for over 35 years. During this time, the company has developed a strong and reliable reputation in the electrical industry nationwide for our quality products, competitive prices and superior service. Providing a large inventory of new and reconditioned circuit breakers, CBIONE came to HMG with needs for a new website design, Google Analytics, and email marketing.

Continue Reading →

0
View Post
The Power of Print Marketing

The Power of Print Marketing

Posted on Nov 05, 2014 by Callie Musick

There have been whispers and even yells in recent years that with the onslaught of digital marketing tactics that print “is dead” as a marketing medium. However, any smart marketer would tell you that the old school medium is in fact alive and thriving. You just need to know how to leverage its power. Let’s discuss a few features of print marketing that make it more powerful now than ever:

Continue Reading →