Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

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What You Need to Know About Your Business Before Searching for the Right Agency

A strong relationship between client and agency is vital to creating the best possible work. In order to foster an honest, transparent working relationship, you should come to the table prepared and ready to discuss the needs and fundamental values that make up your brand.

In truly collaborative working relationships, no party is left in the dark. You should be made aware as new milestones are reached in the creative process, have opportunities to provide feedback, and have reasonable expectations set by the agency. In order to build long lasting relationships, there should be a healthy, back-and-forth flow of communication, with very little uncertainty. It is better to plainly explain what you mean again and again, than to assume you were understood.

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Google Apps Will Work For You

Teamwork is an important part of any business. With Google Apps, useful business tools such as email, storage, document creation, and more are consolidated into one cloud-based, collaborative platform. Whether an employee is working remotely or you’re sharing a power outlet, everyone on the team will be able to connect and collaborate with one another. Continue…

10 Business Apps You Need in Your Life

We do everything from our smartphones and tablets. New apps help us organize our lives, track our health and keep us connected to friends and loved ones. In any business, there are many aspects that need to be handled throughout the day, and many times it can seem overwhelming. To lower the stress of the average work day, here are a list of apps that could help you and your business: Continue…

Retargeting: The Ideal Marketing Strategy for All Companies

Retargeting has proven to be one of the most cost-effective online marketing strategies in the digital world. This concept allows advertisers to target consumers who have previously interacted with a certain website. By using cookies, you are anonymously tracking visitors on your site and seeing where they go next, what other websites they are visiting, etc. to help better understand their target market.

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Is Your Website’s Content Readable?

As experienced web developers, we know that the heart of a great website is found in the user experience– the satisfaction that your visitors receive when navigating through the pages on your website. One of the major parts of fulfilling a holistic user experience is the readability of the content on each webpage. It is crucial that the language and visual appearance of the content is easily digestible. If a user cannot comprehend what your organization is trying to communicate, it is not as effective, which can decrease traffic and in the end, lead to a loss in revenue. If you are unsure if your website’s content is readable or not, here are three easy tips to use:

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The Value of Professional Photography

Executing the perfect website is a very intricate process for web developers. There are many details that go into ensuring that every objective is met through the look and feel of the site. This is especially true for photography. While stock photography is much cheaper and still takes time to search through thousands of photos to find the perfect image to represent your company, professional photography generates a deeper impact on your audience. As experienced web developers, we always recommend hiring a professional photographer to capture the exact images you need in order to develop an effective user experience, if a budget exists. And here’s why.

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The Best Advice For All Startup Companies and Entrepreneurs

If you ask someone on the street what an entrepreneur is, more likely than not, they will respond by saying that an entrepreneur is a person who starts a business after getting an idea and finding listings of offices to let. While this is indeed true, there is more to an entrepreneur than just from a corporate perspective. Believe it or not, we are all entrepreneurs. We were born into this earth as innovative intellectuals who are always thinking about survival. Entrepreneurship is a mindset, not just a business strategy.

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