With the introduction of the new iPhone X, augmented reality has created a significant buzz in the digital world, even being named “the next big thing” in the industry. Researchers and engineers are now pulling graphics off the screen and integrating them into real-world environments. For example, Pokemon Go was one of the first successful applications of AR and has spearheaded the development of many more games and apps utilizing this kind of technology. As technology continues to progress, augmented reality will become prominent in the digital industry.

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Slack is the fastest growing business application in history. Launching in 2014, Slack is a platform that connects teams with the apps, services, and resources they need to get their daily work done. With access to over 1,000 apps and a strategic API, Slack works with partners and developers globally to create apps and integrations that make your work more efficient, automates tasks and brings better content into your conversations in Slack. Not only is it a great tool for communication and project management, it also creates a more social work environment by allowing individuals to send quick emojis and gifs. We love Slack, so we thought we’d compile our favorite Slack hacks.

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The holidays are here, and so are the year’s best discounts. Whether you are a shopaholic ready to binge, or a shopaphobic, you should take advantage of all of the savings Black Friday has to offer if you’ll be doing any Christmas shopping. Black Friday shopping can be daunting, so we came up with some tips to make the most of your holiday shopping.

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Throughout history, we have seen a direct correlation between the rise in population and the rise in crime rates. This has held true in the digital space as well with cyber thefts as the fastest growing crime in the U.S. From intruders to hackers, it is imperative now more than ever we as professional marketers secure our websites to protect both our business and our users. Google has recently campaigned for website owners to convert to HTTPS by rewarding secure URLs with a minor SEO boost. Google currently holds 77.43% of the market shares, making SEO vital to the success of your business’ site.  Not only is making the switch the ethical thing to do, it’s quickly becoming a necessity.

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In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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In today’s fast-paced, deadline-driven work environment, we have little time to write a well-crafted paragraph when conversing with our colleagues. Messages need to be written and exchanged quickly, with no time for too much detail. Keep things at work moving with our list of workplace acronyms:

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It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of blockchain marketing and consulting opportunities for your business.

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Digital acronyms are heavily used as a way to simplify digital language in most workplaces today. In the marketing and advertising world, it is important to be aware of as many digital and workplace acronyms as possible in order to stay up to speed. Broaden your knowledge of the digital space by familiarizing yourself with acronyms from programming to social media metrics.

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Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.

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