We have some fantastic news to share with you guys! We were recently recognized by Clutch as one of the “Leading Digital Marketing Agencies” in Texas! Simply put, Clutch identifies leading software and professional services firms that deliver results for their clients. These decisions and recognitions are based on a matrix of factors including company experience, client list, industry recognition, market presence, and client reviews.

“The strongest agencies are dedicated to keeping up with the most current trends in the technology industry,” stated Ayrald Hubert, Senior Analyst at Clutch. “These Texas based firms work diligently to provide their clients with the newest and most cutting-edge digital strategies available.”

We are flattered to have been named a leading digital marketing agency, and cannot thank Clutch enough for this honor! Be sure to head over to our profile on Clutch’s website to view our near perfect rating and read some reviews from our past clients!

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WordPress, the most responsive web designers for your business, has been around since 2003 and is the most popular blogging software on the market. WordPress is the world’s most popular tool for creating and managing websites — any kind of website, from a simple blog to a full-featured business website. Here are our TOP 15 reasons why WordPress is so popular and why you should consider switching to a WordPress platform for your company’s website.

1. Less $$$ Spent on Maintenance

With WordPress, you will no longer need to call your web designer every time you want to make a change. With WordPress, you can make the edits yourself, whenever you want, and save the money you would’ve paid your designer for more important things by adding new pages on your own.

2. Your Site becomes 100% Customizable

It shouldn’t come as a surprise but it is wort highlighting that WordPress gives you 100% customization freedom. Do you want a big website? Small Website? Blog? Lot’s of images? Social media integration? All of those are up to you, and can be done with ease. Change your mind later on? Fear not, you can always make changes to the site layout/design whenever you want.

3. Generate A Conversation With Your Visitors

Because of things like comments, you are now able to actually talk back to people via your webiste. Sure, you can always have a “contact us” page on your traditional Web site, but blog comments allow for anonymous two-way discussion between you and your readers. And, every time someone makes a comment to one of your posts, the inclusion of their content full of keyword phrases helps you to build better search positioning. It’s like getting free SEO help from the general public!

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As 2015 sets in at full force, it’s vital for brands and marketers to have an active gauge on which demographics are using social media. Depending on the type of content you’re promoting, knowing which social media network to use greatly affects the success of the campaign or post. The reason is simple – we all want the greatest reach possible.

To break it down, Adweek lays out each social media network and interaction in a handy infographic. It highlights exactly what age group is using each social media site – Facebook, Twitter, Pinterest, Tumblr, and Instagram – in 2015 and what the percent of growth is for each. This early in the year, getting a jump-start on these numbers could greatly improve your social reach as you began to plan campaigns, content, and leverage.
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Primarily due to the ever-present nature of mobile tablets and smartphones, adaptive vs. responsive design has been a hot debate in the last few years. Because companies now need to build websites to work on smartphones, tablets, and standard laptops and desktops, understanding adaptive vs. responsible design is incredibly important.

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First things first: What’s a landing page? A landing page is a page a visitor is directed to after clicking on an ad. It shouldn’t be your company’s home page. Instead, it should exist as a separate webpage with one clear message and purpose, leading visitors seamlessly from the initial ad to a clear call to action, and ideally – to conversions.

Whether creating a new landing page from scratch or trying to rework an existing one for better results, here are a few tactics you can use that have been proven to ramp up landing page conversions:

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There have been whispers and even yells in recent years that with the onslaught of digital marketing tactics that print “is dead” as a marketing medium. However, any smart marketer would tell you that the old school medium is in fact alive and thriving. You just need to know how to leverage its power. Let’s discuss a few features of print marketing that make it more powerful now than ever:

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Thanksgiving is over, and as we skyrocket toward Christmas, it can be difficult to make your voice heard among the clamor of holiday advertising. Online shoppers get bombarded by thousands of advertising campaigns each day, and many of those are dropped into their Facebook newsfeeds or plastered across their Pinterest walls.

A great sale might not be enough to get you noticed among the festivities this time of year, but that doesn’t mean you’re out of options. By getting your creative juices flowing and capitalizing on the holiday spirit, you can make your social media campaign stand out in the midst of all the distractions.

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It’s January again, the holiday spending spree is over for most people, and it’s time for marketers to do some re-evaluation as we start gearing up for the spring. In the midst of the holiday hullabaloo, it can be easy to lose sight of the bigger picture in terms of branding and purposeful marketing. So now is the time to take a deep breath, look at your brand image, and determine where you need to step up your game. If you’re ready to kick off 2014 with a smarter branding strategy, start with these five resolutions:

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Have you heard of drip marketing? To give you a real-life reference, the phrase comes from “drip irrigation”—the agricultural process of watering plants and crops with a small amount of water over a long period of time. Hopefully I haven’t lost you yet, because when applied to marketing and sales it’s a lot less boring. Essentially, with a drip marketing campaign, short, quick bursts of sales content are sent out (for example, via email) over a designated period of time. Drip marketing contrasts to bombarding customers with an overload of marketing material that they’d most likely toss to the side, or send right to spam. Still confused? Check out this infographic for ideas on how to launch your own drip marketing campaign.

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Where is It?

As of May 2013, two cities offer Google Fiber and two other cities are being networked:
1. Kansas City, Missouri (Already Active, See Map)
2. Kansas City, Kansas (Already Active, See Map)
3. Provo, Utah (Quarter 4 of 2013)
4. Austin, Texas (Quarter 2 of 2014)

What is It?

Free Internet? What will Google think of next? If you’re even slightly tied to the Austin area, you’ve seen the billboards and heard the news. By spring 2014 our automobile traffic will be even slower; however, Austin’s Internet connections will be among the fastest in the country!
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