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You Won’t Believe What’s Disrupting the Nootropic Industry

You Won’t Believe What’s Disrupting the Nootropic Industry

Posted on Mar 31, 2017 by Ian Wilson

By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue Reading →

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Website Monster Mash

Website Monster Mash

Posted on Oct 25, 2016 by Kate Gothing

It’s about time to stock up on candy and deck the house with the spookiest of decor. However, before the monsters come knocking at your door, make sure there aren’t some already hiding in plain sight–haunting your website! Continue Reading →

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#TeamTuesday – Johnny Jeffers

#TeamTuesday – Johnny Jeffers

Posted on Aug 02, 2016 by Kate Gothing

He has been representing Burnt Orange Nation at HMG Creative longer than anyone else. While his quiet humor may catch some off guard, that’s the reason we love him. Meet our Creative Director and Managing Partner, Johnny Jeffers! Continue Reading →

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

Posted on Jun 01, 2016 by Jenna Meltzer

Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.

Why Do Consumers Need Consistency?

In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.

Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue Reading →

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The Value of Professional Photography

The Value of Professional Photography

Posted on Apr 18, 2016 by Jenna Meltzer

Executing the perfect website is a very intricate process for web developers. There are many details that go into ensuring that every objective is met through the look and feel of the site. This is especially true for photography. While stock photography is much cheaper and still takes time to search through thousands of photos to find the perfect image to represent your company, professional photography generates a deeper impact on your audience. As experienced web developers, we always recommend hiring a professional photographer to capture the exact images you need in order to develop an effective user experience, if a budget exists. And here’s why.

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What Are The Key Metrics For A Successful Website?

What Are The Key Metrics For A Successful Website?

Posted on Jul 16, 2015 by Tanner Hertzog

Everyone wants to have a successful website, but finding the right path to follow can be difficult. While you may have plenty of great ideas and goals for your website, you may have no idea how to actually achieve them. Because of this, you should almost always seek aid from a professional web design agency. In today’s digital world, it is crucial that your website reflects the current professional standards in terms of content, design aesthetics, and technology. When redesigning your website, it should contain far more than just a new design. In order for success, it is vital that your new site design and content has been carefully and strategically completed by a professional to optimize achievement of your goals.

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