As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.

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Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

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It has been a decade since Apple released the first generation of iPhones that changed technology forever. This revolutionary product digitized many industries and built a world dedicated to instancy and connection. This September, Apple announced the release of the iPhone 8 and the iPhone X. Since the latest release, in many cases, consumers did not feel the iPhone 8 met their expectations for innovation and the iPhone 7 has been selling more than the iPhone 8. The iPhone X will be released on Friday, November 3, with the intent to give consumers the futuristic phone they’ve been craving. With competitors like Google and Samsung lingering, here are a few capabilities of the iPhone X that set Apple apart:

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Festivities and events are on the rise as the fall and winter seasons approach, and as a full-service marketing agency, we are well aware of the design and print needs of most companies during this time of the year. HMG Creative is offering major savings on high-quality design work and commercial printing throughout the month of November as events and company parties continue to creep closer and closer. Continue…

With the introduction of the new iPhone X, augmented reality has created a significant buzz in the digital world, even being named “the next big thing” in the industry. Researchers and engineers are now pulling graphics off the screen and integrating them into real-world environments. For example, Pokemon Go was one of the first successful applications of AR and has spearheaded the development of many more games and apps utilizing this kind of technology. As technology continues to progress, augmented reality will become prominent in the digital industry.

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Slack is the fastest growing business application in history. Launching in 2014, Slack is a platform that connects teams with the apps, services, and resources they need to get their daily work done. With access to over 1,000 apps and a strategic API, Slack works with partners and developers globally to create apps and integrations that make your work more efficient, automates tasks and brings better content into your conversations in Slack. Not only is it a great tool for communication and project management, it also creates a more social work environment by allowing individuals to send quick emojis and gifs. We love Slack, so we thought we’d compile our favorite Slack hacks.

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Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.

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Let’s be honest, life is hectic. Between work, home, kids (if you have them) and trying to have a social life, everything can blend together and it can become hard to stay organized. While work-life balance is important, work is a large contributor to our attitude, happiness and overall outlook on life. If you are one that wears many hats at work, here are five ways to relieve the stress of having what seems like one million things to do. Disclaimer: random tedious and sometimes unpleasant things are inevitably going to pop up, but turning these tips into habits will make it more bearable.

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For the third year in a row, HMG Creative has been named one of the top digital marketing agencies in Texas. Clutch is a research and review firm that identifies and ranks top service agencies that produce high-quality results for their clients. The ranking is based on a matrix of factors which include company experience, client list, industry recognition, market experience, and client reviews.

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What’s up? My name is Anna Vehslage and I am thrilled to join the team at HMG Creative as the new Marketing & Social Media intern. I am entering my senior year at the University of Texas at Austin and will graduate in May with a B.S. in Advertising Management and a Certificate in Business Foundations. Born and raised in Dallas, Texas, I made my way to Austin in 2014 as a 3rd generation Longhorn. Although the football team has been disappointing, I still have high hopes they will pull it together for my final season as a student #TeamHerman. I will be sad to leave my 40-acre home in nine short months, but I know “What starts here, changes the world.” When I’m not studying or at work, you can find me at pilates just before I scarf down my weekly cheeseburger—I’m all about a balanced diet.

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