What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue…
In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.
Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue…
This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue…
When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue…
“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.
Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it. Continue…
If you’re anything like us, you know that living in a city with as much culinary excellence as Austin is both a blessing and a curse. Out of all the cities in the U.S., Austin was ranked number 2 for having the most exciting food scene, second only to L.A. (ok we’ll give you that, Californians). That means an endless list of options, guaranteed to infinitely delight and – at some point – strike you with the cruel plague of indecision.
No matter where you are or how you spend your day, there’s nothing quite like coming together as one big community. Although it doesn’t require being president of the HOA or picking up trash along the highway everyday, there are little things that you can do to be an active member of your community. A great way to do this is by giving back to the local nonprofits that strive to make Austin a better place to live every single day. Continue…
Coffee. Work. Dinner. Sleep. Repeat. Sound familiar? Nowadays it seems as though being an adult also means living a routine life style. While a nice, structured schedule is ideal for some people, it can cause a lot of people to feel unhappy, lonely, or isolated. An article on Time shows that only 67% of adults are unhappy and 40% do not engage in hobbies of any sort. Continue…
Based out of Austin, Texas, HMG Creative is an award-winning digital agency made up of expert designers, developers, and strategists. At HMG, we aim to give our clients an experience that is fun, easy and as stress-free as possible. Given the ever-changing nature of the digital world, we understand the value of a high-quality experience with an outside firm. Continue…
These days, just about everyone relies on the vast landscape of the web to find the information they need. The internet not only allows for quicker access to information, but it’s also a platform for real people to give their honest, unbiased opinions. Here are some ratings/review platforms that have reviewed us throughout the years:
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