Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:

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SXSW is canceled for the first time in 34 years and all of Austin (and what seems like the rest of the world) is scrambling. Whether you planned on working the festival or attending as a guest, you’ve probably suffered a loss in one way or another. For attendees, refunds won’t be available as the festival is expected to go on at a later date. However, there remains a financial uncertainty for many small businesses, vendors, artists, and freelancers who expected a large portion of their income to come from this event. As expected, Austinites have banded together in efforts to support those who are affected by this cancellation. Here’s how you can help:

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Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.

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It’s been two months since HMG Creative made the big move into our office space near South Lamar and Oltorf. We are loving our newly built office in the 78704! Our large, open office concept embodies the culture of our company: we like to have fun and get work done. Our two-story office comes with two loft spaces, a main conference room, smaller huddle room, kitchen, and enough space for personal touches like our beloved ping pong table.

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The holiday season is in full-effect in Austin, TX! From the Trail of Lights at Zilker Park to the shops at 2nd Street District, it’s very merry all around. With colder weather and festive feelings comes seasonal specials on warm drinks and sweet treats. We looked into some of the best local coffee shops and bake shops to get the inside scoop on seasonal specials. We’ve listed a few dessert spots perfect for date night and coffee shops for those quick caffeine kicks before work.

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HMG Creative is thrilled to announce that we’ve added a new team member! His name is Daniel Price and he’s filling in a brand new position, created for the purpose of  keeping projects on track and aligned with the needs of our clients. With new service offerings and a growing clientele, HMG is thrilled to welcome our first ever Creative Services Manager!

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What is Amplify Austin?

“Amplify Austin Day is the Central Texas region’s day of giving. It is a local generosity movement that connects individuals, families, businesses, and foundations with the causes they are passionate about to create real, lasting change for the local nonprofits that address our most pressing needs.”

For the complete breakdown, check out our Amplify Austin blog from 2019

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In recognition of our success, we’ve been named a top web design agency on the Clutch 1000! This list is a comprehensive directory of B2B companies around the globe, verified by Clutch, a platform that provides ratings and reviews for businesses. We’re number 802 on Clutch, one out of 62 web design agencies, and one out of 24 companies based in Austin, Texas.

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The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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Since our last blog post regarding the COVID-19 virus, from March 13, 2020, we have seen the #socialdistancing phenomenon emerge, a recommendation to limit gatherings to 50 people and then to 10 people, and now we just have to stay inside. We’ve seen the closure of “non-essential” businesses across the country and already, we are seeing business closures and grocery store droughts happening across Austin. The City of Austin recently prohibited gatherings of over 10 people inside and outside (with the exception of governmental, educational, and medical spaces) and sit-ins at restaurants, bars, cafes, etc. Businesses are limited to providing to-go services only. Because Austin is a major hub for the food and drink industry, especially during the SXSW season, local businesses are suffering more than ever. As Austinites, we want to help as much as possible.

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