Asana for Project Management – The Beginner’s Guide

What is Asana?
Asana is a web and mobile application designed to manage project productivity. Facebook co-founder, Dustin Moskovitz, and software engineer, Justin Rosenstein, saw a need to coordinate teams more effectively inside the social network’s operations, and from this, Asana was born.

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It’s Not What You Know, It’s Who You Know: Tips For Networking

Networking is one of the most effective and least expensive methods you can use to build new relationships and grow your business. It is a skill that anyone can master, it just requires some practice.

We scoured the world wide web to curate 8 of the most simple yet effective networking tips:

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Digital Acronyms Every Marketer Should Know

Digital acronyms are heavily used as a way to simplify digital language in most workplaces today. In the marketing and advertising world, it is important to be aware of as many digital and workplace acronyms as possible in order to stay up to speed. Broaden your knowledge of the digital space by familiarizing yourself with acronyms from programming to social media metrics.

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Five Tips for Social Media Community Management

Over the past decade, social media has become the most vital communication platform for most businesses. Social media has become a platform in which brands interact with their consumers on an intimate level. Sprout Social conducted this study on how businesses engage with customers on social media. They found that 90 percent of consumers engage with brands on social media and that social media is the first place customers go if they have an issue—surpassing phone and email.

As customer service expectations become greater, it is imperative that brands take this direct communication with their consumers seriously. We’ve laid out a few steps you can follow to ensure your community management is on the right track:

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Optimize Your Blog—Integrate a Pillar Page

Just when you thought you had SEO all figured out…

We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.

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Chatbots—It’s “a bot” time you get one

Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

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Three Webinars for Growing Your Business

Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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Workplace Acronyms You Should Know

In today’s fast-paced, deadline-driven work environment, we have little time to write a well-crafted paragraph when conversing with our colleagues. Messages need to be written and exchanged quickly, with no time for too much detail. Keep things at work moving with our list of workplace acronyms:

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Four Reasons Why Print Isn’t Dead

Although we live in a predominantly digital world, print marketing is still potent in making a statement for your brand. It can establish trust and increase engagement with consumers. Most companies incorporate both digital and print marketing to keep their brand premium and credible. As the world continues to advance digitally, consumers are also rediscovering their appreciation for print advertising. Here are a few reasons why you shouldn’t overlook print marketing as you devise your next media plan:

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