The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy. There are also several trustworthy websites that share news of digital marketing trends and helps you to make an informed decision.

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First things first, do you have plenty of chips and dip? What about burgers, hot dogs, and plenty of buns to go with them? And how about beer–is it stocked in the main fridge and the backup in the garage? Good. Now we can talk about the Super Bowl. Continue…

Social media is not just an outlet to read about the political views of your “friends.” It is more than a channel for sharing your latest selfies. Social media is an integral part of business.

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Snapchat is one of the biggest social media platforms for millennials. Even Facebook and Instagram are taking cues from Snapchat by introducing Stories into their apps. As marketing and advertising moves toward digital and social media promotion, it is essential to know when and how to use Snapchat for your business. Although Snapchat is a great way to build brand recognition, it does not necessarily mean that every brand is right for it. Continue…

To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.

Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue…

Last night was a big night for the United States as we get ready for new leadership in our country. The two candidates, Hillary Clinton and Donald Trump, answered (or what seemed like avoided) questions about their plans to improve America. For the hour and half that the debate was being broadcasted, social media sites like Twitter, were updating non-stop. Articles, fact check responses, quotes and personal opinions filled the Twitter feeds like wild fire. Continue…

The 2016 election season has been a whirlwind of emotions. From Kanye pledging to run for president, to Donald Trump actually going through with his presidential campaign. It’s safe to say that these next four years are set to differ greatly from the recent past. Despite the controversies and the social media attacks between the presidential candidates, Americans have taken to the polls, following a substantial increase in the number of registered voters. Texas hit a record high of 15.1 million registered voters, which is two million more than registered Texas voters during the 2012 election. Social media and advertising campaigns can take some credit for the influx of registrations, but first let’s see how they did it. Continue…

Just as Google is a formidable force on the web, the office of the President of the United States is powerful institution on the global stage. However, if you google “presidential inauguration” you will likely find a great deal of unrest, and may wander into a few heated debates. So what will the 58th Presidential Inauguration entail, how much will it cost, who will be there; and who won’t?

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We do everything from our smartphones and tablets. New apps help us organize our lives, track our health and keep us connected to friends and loved ones. In any business, there are many aspects that need to be handled throughout the day, including integrating modern payment systems such as those in sweeps casinos with crypto payment options, which allow for seamless, secure transactions in emerging entertainment apps. And many times it can seem overwhelming, especially when adopting fintech innovations like these to stay competitive. To lower the stress of the average work day, here is a list of apps that could help you and your business:
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This past Tuesday, another deadly attack struck Europe. Belgium was hit with two horrific explosions at the Brussels Airport and one bomb at the Maalbeek Metro Station, leaving 25 civilians dead and 136 severely injured. Despite the devastating incident that left the entire world shaken once again, the crisis communications effort that was implemented during these terrorist attacks were exceptional. This effort was largely due to the powerful impact of social media. Continue…