Austin, Texas is famous for its vibrant community of art, music, and culture with hip places like South Congress, Rainey Street, and nature’s finest trails. So it should come as no surprise that many Austinites have gravitated toward Instagram, as their mode of visually expressing the city’s self-described weirdness. Naturally, Austin is also home to many Instagram “celebrities” who remind their followers each and every day why this is the greatest place to live.
It’s very easy to be ignored or forgotten through the many social media outlets where users engage. In this age of mass communication, consumers are easily overwhelmed with the amount of daily advertisements they see, and quickly learn to filter out generic messaging. The key to cutting through these defenses is to differentiate your brand. It’s a given that not participating in social media puts your business at a severe disadvantage. However, even very active businesses can still find it difficult to keep their messaging from getting lost.
Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.
The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy. There are also several trustworthy websites that share news of digital marketing trends and helps you to make an informed decision.
All successful brands have one core element in common, consistency. Would we all have memorized the Nike slogan (“Just do it.”) if their marketing team used a new slogan for every product? Would we be able to see a yellow “M” and instantly think of McDonalds if the color changed every week? Brand recognition is difficult to achieve. However, once it is acquired, that brand can then work its way into the consumer’s evoked set. This essentially means that your brand is then stuck in their head, for quick recollection when needed, which is exactly where we want it.
Snapchat is one of the biggest social media platforms for millennials. Even Facebook and Instagram are taking cues from Snapchat by introducing Stories into their apps. As marketing and advertising moves toward digital and social media promotion, it is essential to know when and how to use Snapchat for your business. Although Snapchat is a great way to build brand recognition, it does not necessarily mean that every brand is right for it. Continue…
To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.
Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue…
Last night was a big night for the United States as we get ready for new leadership in our country. The two candidates, Hillary Clinton and Donald Trump, answered (or what seemed like avoided) questions about their plans to improve America. For the hour and half that the debate was being broadcasted, social media sites like Twitter, were updating non-stop. Articles, fact check responses, quotes and personal opinions filled the Twitter feeds like wild fire. Continue…
The 2016 election season has been a whirlwind of emotions. From Kanye pledging to run for president, to Donald Trump actually going through with his presidential campaign. It’s safe to say that these next four years are set to differ greatly from the recent past. Despite the controversies and the social media attacks between the presidential candidates, Americans have taken to the polls, following a substantial increase in the number of registered voters. Texas hit a record high of 15.1 million registered voters, which is two million more than registered Texas voters during the 2012 election. Social media and advertising campaigns can take some credit for the influx of registrations, but first let’s see how they did it. Continue…
We do everything from our smartphones and tablets. New apps help us organize our lives, track our health and keep us connected to friends and loved ones. In any business, there are many aspects that need to be handled throughout the day, and many times it can seem overwhelming. To lower the stress of the average work day, here are a list of apps that could help you and your business: Continue…
