October Bucket List Series: Flea and Farmers Markets

October is the perfect month to stroll around and shop for fresh food and vintage finds- the weather is cooling down, everyone is in a cheery Autumn mood, cravings for pumpkin pie are peaking. Luckily, Austin is a hot spot for flea markets and farmers markets. No matter your schedule or budget, you can find the occasion to shop around every week this month. Plus, most are completely free to enter!

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Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home.  Continue…

Make It or Break It: Company Culture

“Culture eats strategy for breakfast” – Peter Drucker

There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.

The Importance of Company Culture

If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.

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HMG Favorites: Our Top Ted Talks

If you’re anything like us, you see Ted talks as a black vortex of motivational lessons that are powerful enough to give you a new perspective on life every single day. Just when you think you know it all, a simple new Ted Talk can make you rethink your whole thought process.  Continue…

Saying Goodbye to South 2nd Street

Moving Out

It was a Friday afternoon and the HMG team were all hands on deck clearing out the old office at South 2nd street- our home of three years. We did what we could with it and we made it our own with touches like our famous hand-painted mural (pictured below). We shared this space with our friends at Workhorse, who we’d like to thank for being awesome officemates over the years.

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New Office, New Intern, No Problem!

Hey, there! My name is Thalia Carrillo and I’m the freshest member of the HMG Creative team. I’m thrilled to be the new Social Media and Marketing Intern! I graduated from The University of Texas at Austin less than a month ago, with a Bachelor’s degree in Journalism and a minor in Sociology. My studies brought me to Austin four years ago, but I’m formerly and proudly an El Pasoan. When I’m not in either of those locations, you can find me traveling to places like New York, Mexico City, or Paris. I’ve even attended The University of London, where I studied Social Work.

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How to Maintain Strong Brand Personality in Your Email Designs

Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities.  Continue…

HMG Creative Chosen as Top Creative & Design Firm in Texas by Clutch

We are proud to say that HMG Creative has been named one of the top creative & design firms in Texas by Clutch! Every year Clutch releases a list of leading service providers per location including top designers, developers, marketing, and more. We are so proud to have been named out of hundreds of providers; we know we are a leader in our industry, but it is so nice to be recognized!

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