Using your commute time to be productive can be difficult when public transport isn’t an option. Whilst driving, you can’t read, write or exercise, but you can listen to audio content and still keep your eyes on the road. Fortunately, there has been a surge in quality podcasts throughout the past few years, so now you can gain knowledge while multitasking, and become an expert on a topic without having to find that extra time in your day.
It’s no secret that Inbound Marketing drives leads for business, but in order for this to happen, marketers must first understand the inbound methodology. So whether you’re completely new to inbound marketing or you’re just looking for some inspiration for your existing strategy, you’ve come to the right place.
With Wimbledon and the World Cup being two of the world’s most famous sporting events, they are lucrative opportunities for marketers to get their brands in front of a global audience. From ad campaigns to competitions, limited edition collections to in-store activations, marketers of the big brands have been making effective use of their budgets to associate themselves with these events and engage with their audience, in hopes that they will raise brand awareness and more importantly, get a return on investment.
In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.
Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.
Today is #InternationalWomensDay, a day dedicated to celebrating the social, economic, cultural and political achievement of women. In honor of this, we have compiled a list of inspiring, female-built brands that are changing the game. We recommend having Destiny’s Child or Rihanna playing in the background as you read.
Marketing to Millennials all starts with understanding them as a consumer demographic. Millennials, also known as generation Y, consist of those who were born between the early 1980’s and early 2000’s. They are heavily influenced by digital technology, the information revolution, globalization and social media.
In town for SXSW? Planning a visit soon? Or just an Austin native looking for some weekend inspiration? You’ve come to the right place, as here we’ve rounded up a mix of some of the most popular Instagram Spots in Austin.
Amazon. The company making big headlines last August when it officially acquired Whole Foods and made many customers question, what isn’t influenced by this all-encompassing tech and commerce business? Ranging from the invention of the Echo and Alexa to selling groceries in a cashier-less brick and mortar store coined Amazon Go, the future of our everyday experiences may sit in the hands of this company. Headquartered in Seattle, Washington with over 40,000 employees, Amazon is the largest employer in the city providing its economy with immeasurable value and its environment with multiple treasured amenities. So, what’s the next step for this booming business? Growth has brought CEO Jeff Bezos and the team to search for a second headquarters location amongst some of the most alluring spots in the US.
