You jump into another dimension where it is possible to be another person, from another place, with a different personality, voice, opinion and being; where you are able to reach someone else from across the world in a simple press of a button; where nothing around you is what you could really see. Right next to you, two people speak to one another in a conjoined space and time. Although the two interactions are both happening in the real world, one is facilitated by technology and the other is not. Virtual reality, the new trend sweeping the scene, seems to blur these lines by merging the physical world and the digital world.

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Cannes Lions International Festival of Creativity is the world’s biggest event for the creative, marketing, entertainment, design and tech industries. Held every year in the South of France, the five-day festival includes talks, workshops, networking events, classes and also incorporates the awarding of the ‘Lions Awards’. The Lions are the most prestigious and established awards in the creative and marketing communications industries – a trophy is the ultimate achievement and puts winners among the world’s elite.

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Summer 2018 has officially arrived! It’s time to slather on some sunscreen, leave the comfort of your air-conditioned home and start having some fun in the sun. ☀️

To celebrate the season, we’ve compiled a list of 10 things to do Austin:

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HMG Creative is proud to celebrate fifteen years of delivering its award-winning marketing services!

As we embark on this milestone, we thought we’d share a little more information about our background so you can get to know us better.

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Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

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In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.

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As technology develops and its applications and features increasingly grow in the age of the internet, it is hard to imagine a new platform that could change it all. Currently, we live in a world built upon intermediaries for many of our industries. Originally created for the digital currency, Bitcoin and Bitcoin trader login option, blockchain was developed as a way to bypass this system and directly connect consumers to their value. Similar to the platform of GoogleDocs, imagine this technology as a shared server where instead of saving a document in Word then sending it to another individual via email or fax, the document is already shared and updated with the other party.

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It seems as though every day, there is a new headline about fake news, information security, and data breaches, but could we ever have imagined one of our most widely used social sites to be in the center of it all? This past month, Facebook has encountered some of its own roadblocks with these popular issues. But to fully understand why #DeleteFacebook is now one of the most trending topics, we must first unpack the purpose and influence of the company itself.

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What is Experiential Marketing?
Experiential Marketing is a growing trend that directly engages consumers with brands through the creation of experiences. Brands use this technique to market their products and services by creating an emotional response for the consumer. As traditional marketing methods such as TV advertising are becoming less effective, it’s easy to see why brands are turning towards experiential marketing to create more direct relationships with consumers.

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These #MondayMotivation quotes can serve as an inspiration for all types of businesses. We hope they gear you up for the working week ahead!

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