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How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is “trendsetter”, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.

Influencers make it easy for a lot of companies to reach thousands and even millions of people in their target market because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don’t have to work very hard to reach possibly millions of people that sit right in their market!

Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that’s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product.

Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?

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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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New Year, New Us!

New Year, New Us!

Posted on Jan 02, 2017 by Kate Gothing

No, we are not looking to drop a few pounds, or drink less coffee. Instead, we have different goals for 2017. As an agency, we like to see growth each year. That being said, we have been working on a new look for ourselves, and hope to reveal it to everyone soon. You could say that one big goal for the new year is to invest in ourselves as an agency, which will help us to better serve our amazing clientele. Continue Reading →

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Our 2016 Recap

Our 2016 Recap

Posted on Dec 29, 2016 by Kate Gothing

2016 has been quite the year for HMG Creative. Like any business we’ve had our ups, like when Ben and Jerry’s visited our office, thanks to the expert tweeting of our intern Kate. We’ve also had a few downs, like when we ran out of coffee on a Monday! As we get ready to take on 2017, we are looking back at what we have done over the past year. Continue Reading →

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A Gif From Us to You!

A Gif From Us to You!

Posted on Dec 22, 2016 by Kate Gothing

It’s halfway through December and the holidays are coming in hot! With Christmas, Hanukkah, Kwanzaa and New Years only days away, it’s time to stop worrying about your bank balance, shop online at countless stores like lookwhatscool.com, forget also those pesky diets, and just be happy to spend time with friends and family.

Gifs have become a great way to share emotion and humor, so we’ve chosen some gifs to help keep you in good spirits for each of the coming holidays. We hope you will enjoy them as much as we do:

 

giphy-18The time for twinkling lights and presents under the tree is here. Just be sure there is also a sturdy stand under that tree!

 

 

 

 

giphy-14Spending time with family and friends over great food is definitely the best way to spend Hanukkah. Forget the eight gifts, give me eight glasses of wine!

 

 

 

 

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Get up and celebrate during Kwanzaa. Light the candles and dance along to the festive music.

 

 

 

 

 

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And we sure hope your holiday season ends better than Michelle’s from Full House this New Years!!

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Negative is the New Positive

Negative is the New Positive

Posted on Dec 06, 2016 by Kate Gothing

When starting out, whether it be an introduction paragraph to a blog or a website for a start up, it’s easy to get caught up trying to fit everything into one small space. Instead, take a step back and think about what is visually appealing. Continue Reading →