Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.

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In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of blockchain marketing and consulting opportunities for your business.

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Festivities and events are on the rise as the fall and winter seasons approach and as a full-service marketing agency, we are well aware of the design and print needs of most companies during this time of the year. HMG Creative is offering major savings on high-quality design work and commercial printing throughout the month of October as events and company parties continue to creep closer and closer. Continue…

Festivities and events are on the rise as the fall and winter seasons approach, and as a full-service marketing agency, we are well aware of the design and print needs of most companies during this time of the year. HMG Creative is offering major savings on high-quality design work and commercial printing throughout the month of November as events and company parties continue to creep closer and closer. Continue…

According to Thrive Global, work-life balance is at the top of employee’s wish lists when it comes to overall happiness in the workplace. This study shows that people who have flexible schedules are more likely to keep their work schedule consistent and under control, as well as maintain a healthy home lifestyle. Ironically, the same study highlights the fact that even work-life experts struggle to sufficiently balance work and life.

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Print marketing becomes more relevant as we enter the busy fall and winter seasons, so HMG is offering major savings on high-quality design work and commercial printing throughout the month of September. HMG Creative is a full-service marketing agency and offers a wide range of design and print services.

For most businesses, print is still an important aspect of their overall marketing strategy and can be the very initiative that positions them to meet their business objectives or goals for an event. With different deals each day, be on the lookout for specific savings that will make top-notch design and commercial printing more accessible for you.

Each offer is active for one week, giving you time to tailor your sales plan and maximize your profits. These deals include a large range of options including flags, banners, booklets, brochures, t-shirts, posters, buttons, notepads, magnets, and much more. Check out the savings calendar below to see how you can utilize our design services paired with our limited-time commercial printing specials for the month of September. Get pricing details at [email protected].
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In today’s consumer-centric world, it is imperative that businesses snatch every opportunity to build long-lasting relationships with their consumers and differentiate themselves in the overcrowded marketplace. A brand must interact and gain the trust of consumers on a personal, more intimate level. Events have become key to connecting brands with consumers on all levels. They have the power to create a connection between a brand and consumer on a very personal level, raise brand awareness, improve brand perception, and create long-lasting rapport with customers. With a variety of events gaining so much prominence in the marketing industry, it is crucial that we as professional marketers understand how to strategically plan events and utilize all aspects of marketing—including print.

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Although we live in a predominantly digital world, print marketing is still potent in making a statement for your brand. It can establish trust and increase engagement with consumers. Most companies incorporate both digital and print marketing to keep their brand premium and credible. As the world continues to advance digitally, consumers are also rediscovering their appreciation for print advertising. Here are a few reasons why you shouldn’t overlook print marketing as you devise your next media plan:

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Optimizing your website’s keywords, call-to-actions, and landing pages are fundamental in search engine optimization and getting started with inbound marketing. It takes time to rank higher through organic SEO methods, but inbound marketing is one of the most cost-effective ways of capturing the attention of high-quality prospects. The second most important contributor to organic search engine optimization is producing blog content that is knowledgeable on topics within your industry and valuable to your ideal customer. Optimizing your website for conversion and creating content that that resonates with your readers will set you up for continuously bringing in high-quality leads.

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