Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

Continue…

Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.

Continue…

You jump into another dimension where it is possible to be another person, from another place, with a different personality, voice, opinion and being; where you are able to reach someone else from across the world in a simple press of a button; where nothing around you is what you could really see. Right next to you, two people speak to one another in a conjoined space and time. Although the two interactions are both happening in the real world, one is facilitated by technology and the other is not. Virtual reality, the new trend sweeping the scene, seems to blur these lines by merging the physical world and the digital world.

Continue…

Cannes Lions International Festival of Creativity is the world’s biggest event for the creative, marketing, entertainment, design and tech industries. Held every year in the South of France, the five-day festival includes talks, workshops, networking events, classes and also incorporates the awarding of the ‘Lions Awards’. The Lions are the most prestigious and established awards in the creative and marketing communications industries – a trophy is the ultimate achievement and puts winners among the world’s elite.

Continue…

Summer 2018 has officially arrived! It’s time to slather on some sunscreen, leave the comfort of your air-conditioned home and start having some fun in the sun. ☀️

To celebrate the season, we’ve compiled a list of 10 things to do Austin:

Continue…

HMG Creative is proud to celebrate fifteen years of delivering its award-winning marketing services!

As we embark on this milestone, we thought we’d share a little more information about our background so you can get to know us better.

Continue…

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

Continue…

What is Experiential Marketing?
Experiential Marketing is a growing trend that directly engages consumers with brands through the creation of experiences. Brands use this technique to market their products and services by creating an emotional response for the consumer. As traditional marketing methods such as TV advertising are becoming less effective, it’s easy to see why brands are turning towards experiential marketing to create more direct relationships with consumers.

Continue…

These #MondayMotivation quotes can serve as an inspiration for all types of businesses. We hope they gear you up for the working week ahead!

Continue…

Logos carry weight far beyond their design. When experts review BNB gambling sites, they note how a recognizable emblem can reassure players in the same way a car badge or sneaker logo reassures buyers. It’s often the very first thing a customer notices, and it stays with them as they continue building a relationship with the brand. A strong logo doesn’t just distinguish a business from its competitors—it anchors trust and creates the emotional attachment that keeps people coming back.

Continue…