Celebrating 15 Years: The History of HMG Creative

HMG Creative is proud to celebrate fifteen years of delivering its award-winning marketing services!

As we embark on this milestone, we thought we’d share a little more information about our background so you can get to know us better.

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Corporate Culture: From Product to People

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

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Why It’s Worth Investing in a Custom Website

In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.

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The Importance of Ongoing Web Maintenance

When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.

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Q&A with James Trumbly, HMG’s Founder & Managing Partner

Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.

Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.

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Out With The Old & In With The New: An Intern’s Farewell

As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.

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F8: A Look Into The Future of Facebook

F8 is Facebook’s annual conference for developers and entrepreneurs that build around and for the site. This year the 2-day event took place on May 1 & 2 in San Jose, California with over 50 sessions and interactive demonstrations for attendees to learn about what’s coming up for Facebook in the future.  Day 1 opened with a keynote speech from none other than the creator and CEO of Facebook, Mark Zuckerberg. Naturally, he focused most largely on the company’s newest privacy feature, “clear history”, which will allow users to “clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Although he did caution that this may degrade the Facebook experience for those that choose to wipe their data, the site will have to relearn their preferences and become familiar with each profile once this feature has been used.

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Mother’s Day in Austin: What To Do and Where To Go

Mother’s Day is right around the corner and we’re here to show you the most fun and entertaining events Austin has to offer! Whether you’re looking for a relaxing experience to pamper mom with or have decided to give her an opportunity to let loose this weekend, HMG has the line up for you. Pop open the prosecco and enjoy!

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Apps On The Rise: Keeping Up in The 21st Century

With the rise of the iPhone, our society has quickly shifted in many respects. The ways we interact, the ways we find information, the ways we work and the ways we occupy our time have all been impacted by not only the advancement of mobile technology but the introduction of apps into our everyday routines. Now entire businesses revolve around the model of customer interaction via phone applications. Mobile traffic has given the opportunity for hundreds of thousands of companies to reach their audiences with more ease and efficiency, making transactions, and communication in general much more streamlined. By 2020, the predicted number of apps to exist will be 5 million (Perez, 2017), and the possibilities don’t stop there.

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