With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.
Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.
Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.
Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.
By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, Nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue…
It’s about time to stock up on candy and deck the house with the spookiest of decor. However, before the monsters come knocking at your door, make sure there aren’t some already hiding in plain sight–haunting your website! Continue…
People grow and develop as years go on, and so does web development. Think about the first time you used a computer and signed onto the internet. Is it the dial up tone that still haunts you, or the fact that you could never talk on the phone and surf the web at the same time? Or was it the very limited websites you could visit. Each year there are new improvements and trends that make the World Wide Web great. Continue…
The madness of starting another school year is finally starting to slow down. People are beginning to get back into their normal routines, and whether we like it or not, it’s time to accept that summer is coming to a close. We, personally, are looking forward to a breather from the Texas heat! Aside from saying goodbye to summer, it’s also time to prep for a strong finish to the last quarter of 2015. From our experience, digital marketing strategies can and does play a huge role in determining your success from quarter to quarter, so it should not be left on the “back burner.”
To help you in your final push towards the new year, we wanted to offer up some of our insights into building an even stronger digital marketing plan for your business. Regardless of what your company objectives are, each of these can provide a great deal of value in distinguishing yourself from your competition, building relationships with your audience, and increasing your profits.
1. Publish Content Regularly
Your goal should be to develop a content strategy that encompasses the products and services that your company offers. Not only that, but you want to show your audience that you are the industry leader in the market. Consider posting content that illustrates your experience on a particular issue for your clients, or write a feature story on one of your products. Also, don’ t be afraid to recycle older content. Often times, you can simply repost content that you created years ago. Unless it is irrelevant, this is a great way to generate a ton of content that is already proven to be successful. For more information about developing quality content, check out our blog post on incorporating appropriate and relevant content.
We are happy to announce the completion of our website redesign project for Back Bar USA. At first glance, we knew this website needed a makeover to, and we were full of ideas on how to revamp their site and promote further success for Back Bar USA. After some initial discussions with Back Bar USA, it was clear that they needed a new website that was on par with their already popular and well known name in the Las Vegas area.
So who is Back Back USA? Back Bar USA is a full-service marketing and consulting firm with over 25 years experience in the beer, wine and spirits industries. They specialize in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining segments of the hospitality industry. this guide turned out to be really helpful in my journey. Back Bar USA provides creative, cutting-edge, marketing and promotional campaigns for the nation’s leading suppliers, wholesalers and retailers, making Back Bar USA the, “beverage marketing company of choice for the world’s greatest businesses and brands!”
After thorough research and planning, we designed a fully responsive website via WordPress that utilized the latest technology in terms of web standards for Back Bar USA. We developed custom iconography and graphics to insure that the new website was both interactive and visually appealing. We also created an interactive database for the website, allowing potential clients to research and contact Back Bar USA’s talent.
We are very proud of the work we produced for Back Bar USA. Be sure to check out their website below. Looking to redesign your website? Don’t be a stranger, we are only a call away.
Drumroll please…… We are finally at #1! We saved not only the “best” for last, but also the most important as well! With the staggering growth of mobile devices like smart phones and tablets, as well as mobile device usage, via games, apps, social media, and websites, it is now more essential than ever that your business website is mobile friendly. Your website should be versatile in every way so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
You may be asking yourself, “What is responsiveness?” Responsiveness is basically exactly as it sounds, responsive. As mentioned above, people are accessing websites from a multitude of platforms these days. When a website is responsive, it’s display and overall functionality molds and forms to whatever platform is being used at the time, in order to keep a consistent flow for the user. We have all gone to a website on our phone before and been frustrated because it was to big for the screen, or you had to zoom in and out throughout your entire time on the site… This is not fun at all, and is very detrimental to your audience!
We have done our best to outline the benefits of a responsive website for you below, and we highly recommend you read these thoroughly so that you understand the true value as well as necessity of responsiveness in todays world.
