Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:

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In recognition of our success, we’ve been named a top web design agency on the Clutch 1000! This list is a comprehensive directory of B2B companies around the globe, verified by Clutch, a platform that provides ratings and reviews for businesses. We’re number 802 on Clutch, one out of 62 web design agencies, and one out of 24 companies based in Austin, Texas.

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Utilising Google Analytics is a necessity for any business website. But sometimes it can be overwhelming in terms of actually getting usable information from this powerful platform. In this article, we take a look at four key functions in Google Analytics that you can use to improve your analysis. 

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The holiday season is in full-effect in Austin, TX! From the Trail of Lights at Zilker Park to the shops at 2nd Street District, it’s very merry all around. With colder weather and festive feelings comes seasonal specials on warm drinks and sweet treats. We looked into some of the best local coffee shops and bake shops to get the inside scoop on seasonal specials. We’ve listed a few dessert spots perfect for date night and coffee shops for those quick caffeine kicks before work.

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“In this industry, you either evolve or become obsolete. I’m constantly learning, but just like any growing business, I’m always looking for ways we can better serve our clients and build stronger partnerships. This last year, I’ve put lots of thought into processes, smart growth and investing into our current team.”

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In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out.  Continue…

Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.

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It’s finally Fall! It’s that time of the year when we take our sweaters out of boxes (even though it’s still 100 degrees in Austin, TX) and consume pumpkin-spice flavored everything, despite what the haters say. As October 31st approaches, we could all use a fun night out to get us in the Halloween spirit! We have entertainment options for everyone, on the big screen AND the small screen, in-person, and even up close and personal!

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Mark your calendars, because we’ve compiled a list of five Fall festivals this month, where you can eat, drink, play, and even immerse yourself into other cultures while doing it. All events are kid friendly and some are free to enter!

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October is the perfect month to stroll around and shop for fresh food and vintage finds- the weather is cooling down, everyone is in a cheery Autumn mood, cravings for pumpkin pie are peaking. Luckily, Austin is a hot spot for flea markets and farmers markets. No matter your schedule or budget, you can find the occasion to shop around every week this month. Plus, most are completely free to enter!

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