In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out. Continue…
Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.
Hey, there! My name is Thalia Carrillo and I’m the freshest member of the HMG Creative team. I’m thrilled to be the new Social Media and Marketing Intern! I graduated from The University of Texas at Austin less than a month ago, with a Bachelor’s degree in Journalism and a minor in Sociology. My studies brought me to Austin four years ago, but I’m formerly and proudly an El Pasoan. When I’m not in either of those locations, you can find me traveling to places like New York, Mexico City, or Paris. I’ve even attended The University of London, where I studied Social Work.
In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.
Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue…
When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests.
The numbers are rapidly increasing. Instagram now has 2 million advertisers and 1 billion overall users. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands. Continue…
Hi! I’m Dajin Kim and I’m excited to announce my position as the new Social Media and Marketing Intern at HMG Creative! As a senior studying advertising at the University of Texas, the opportunity to get real-world experience and learn from the talented group of people at HMG is invaluable to me. Continue…
Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.
As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.
Following a scintillating Austin summer of endless sunshine, late nights, and outdoor adventures, I’m excited to be kicking off my newest adventure as Marketing Coordinator with HMG Creative!
Originally a Phoenix native, I bravely ventured into the unknown territory of Texas for college in 2006 and never looked back. After a 12 year expedition of all things Dallas, my insatiable curiosity lured me off to the rolling hills of central Texas and landed me in our state’s exploding capital – Austin.
