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The Importance of Wireframing—What You Need to Know

The Importance of Wireframing—What You Need to Know

Posted on Jul 20, 2017 by Alyssa Zucker

As consumer power continues to rise, it is imperative to create a seamless user experience throughout your website. Wireframing is an aspect of user experience design that includes developing a skeletal framework of the website, and maps out content for functionality with the user journey in mind. By breaking the site down into it’s basic elements, designers are able to layout the skeletal roadmap of the overall website navigation and page structure before any visual elements are implemented. The user’s journey should be top-of-mind in creating the blueprint for website navigation ensuring top-notch, seamless usability. This will make desired information much easier to find, and ultimately drive business.

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What Exactly is UX Design?

What Exactly is UX Design?

Posted on Jun 20, 2017 by Alyssa Zucker

Web designers and developers are shifting the focal point of what drives their design techniques. With the introduction of user experience design, the user is at the center of the development process.  User experience designers consider every possible user story to ensure relevant information is easily accessible. If a website is difficult to navigate, it’s very likely that the customer will take their business elsewhere.

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What’s Booming in Austin?

What’s Booming in Austin?

Posted on May 30, 2017 by Emily Ballard

Earlier this year, U.S. News ranked Austin, Texas the best place to live in the United States. The city is growing faster now than ever, and people are wondering what is drawing such a large crowd to Austin. Along with it being the Live Music Capital of the world, Austin’s job market is thriving and businesses are flourishing. U.S. News analyzed the cost of living, job market, quality of life and desirability to determine rankings which resulted in Austin being the most desirable place to live in 2017.

There are multiple free shows in Austin just about every night. With companies like Do512 and 365ThingsAustin, you can sort through everything going on in Austin on any particular day and make after-work plans just like that.

Although nightlife in ATX is booming, that’s not the only reason people are flocking to Austin. The tech industry is offering more jobs in Austin than any other industry. Tech startups are popping up everywhere, and companies need to fill roles like data scientists, web designers, and UX designers more and more each day.

What’s next? Austin is expected to have a population of about three million by 2030, currently sitting at just over two million. With the number of people moving to Austin steadily increasing, homebuilders are having a tough time keeping up with the demand—hence the skyrocketing living expenses. So whether you’re in the job market or simply looking for a cool, hip place to relocate, now is the time to get here!

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Back Bar USA Website Redesign

Back Bar USA Website Redesign

Posted on Jan 20, 2016 by Tanner Hertzog

We are happy to announce the completion of our website redesign project for Back Bar USA. At first glance, we knew this website needed a makeover to, and we were full of ideas on how to revamp their site and promote further success for Back Bar USA. After some initial discussions with Back Bar USA, it was clear that they needed a new website that was on par with their already popular and well known name in the Las Vegas area.

So who is Back Back USA? Back Bar USA is a full-service marketing and consulting firm with over 25 years experience in the beer, wine and spirits industries. They specialize in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining segments of the hospitality industry. this guide turned out to be really helpful in my journey. Back Bar USA provides creative, cutting-edge, marketing and promotional campaigns for the nation’s leading suppliers, wholesalers and retailers, making Back Bar USA the, “beverage marketing company of choice for the world’s greatest businesses and brands!”

After thorough research and planning, we designed a fully responsive website via WordPress that utilized the latest technology in terms of web standards for Back Bar USA. We developed custom iconography and graphics to insure that the new website was both interactive and visually appealing. We also created an interactive database for the website, allowing potential clients to research and contact Back Bar USA’s talent.

We are very proud of the work we produced for Back Bar USA. Be sure to check out their website below. Looking to redesign your website? Don’t be a stranger, we are only a call away.

Back Bar USA’s New Website!