People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue…
At HMG Creative, our vision is to erase barriers to growth by being the go-to partner for brand development, website design and development, and marketing support. Our team works together under one roof in south-central Austin. Together, we’ve cultivated a fun and comfortable work environment where we work, eat, play plenty of ping pong, and grow as a team. Working under the same roof means smooth and effective communication with our clients and a seamless process within our own team. Continue…
Many of us are still adjusting to the lifestyle of working from home and putting our social lives on pause. Our living rooms have turned into our gyms and our kitchen tables have become work stations. Let’s be honest, the most fun some of us are having is going to the grocery store twice a month. It can be really difficult to find a good work-life balance when our homes and our workspaces are morphed into one. It’s important that we take time out of our days to unwind and have some fun. So, we’ve come up with a few recommendations for some entertainment that we think you’ll love.
Businesses need to ensure that their marketing strategies are continually updated if they are to get the results they hope for. One of the most important trends at the moment is the use of video in digital marketing.
Spoiler Alert: No. But it’s changing.
It’s no secret that we are venturing ever-further into the digital realm. And if 2020 is any preview of what is to come, it doesn’t look like that progression is slowing down. As companies big and small continue to devote larger portions of their budgets to digital marketing, it might be tempting to assume that traditional marketing is going to be left in the dust. Continue…
The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!
The holiday season is in full-effect in Austin, TX! From the Trail of Lights at Zilker Park to the shops at 2nd Street District, it’s very merry all around. With colder weather and festive feelings comes seasonal specials on warm drinks and sweet treats. We looked into some of the best local coffee shops and bake shops to get the inside scoop on seasonal specials. We’ve listed a few dessert spots perfect for date night and coffee shops for those quick caffeine kicks before work.
HMG Creative is thrilled to announce that we’ve added a new team member! His name is Daniel Price and he’s filling in a brand new position, created for the purpose of keeping projects on track and aligned with the needs of our clients. With new service offerings and a growing clientele, HMG is thrilled to welcome our first ever Creative Services Manager!
Utilising Google Analytics is a necessity for any business website. But sometimes it can be overwhelming in terms of actually getting usable information from this powerful platform. In this article, we take a look at four key functions in Google Analytics that you can use to improve your analysis.
“In this industry, you either evolve or become obsolete. I’m constantly learning, but just like any growing business, I’m always looking for ways we can better serve our clients and build stronger partnerships. This last year, I’ve put lots of thought into processes, smart growth and investing into our current team.”
