As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.
It’s no secret that Inbound Marketing drives leads for business, but in order for this to happen, marketers must first understand the inbound methodology. So whether you’re completely new to inbound marketing or you’re just looking for some inspiration for your existing strategy, you’ve come to the right place.
Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.
Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.
In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.
Following a scintillating Austin summer of endless sunshine, late nights, and outdoor adventures, I’m excited to be kicking off my newest adventure as Marketing Coordinator with HMG Creative!
Originally a Phoenix native, I bravely ventured into the unknown territory of Texas for college in 2006 and never looked back. After a 12 year expedition of all things Dallas, my insatiable curiosity lured me off to the rolling hills of central Texas and landed me in our state’s exploding capital – Austin.
Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.
You jump into another dimension where it is possible to be another person, from another place, with a different personality, voice, opinion and being; where you are able to reach someone else from across the world in a simple press of a button; where nothing around you is what you could really see. Right next to you, two people speak to one another in a conjoined space and time. Although the two interactions are both happening in the real world, one is facilitated by technology and the other is not. Virtual reality, the new trend sweeping the scene, seems to blur these lines by merging the physical world and the digital world.
HMG Creative is proud to celebrate fifteen years of delivering its award-winning marketing services!
As we embark on this milestone, we thought we’d share a little more information about our background so you can get to know us better.
Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.
