When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?

Continue…

Newsletters are potent in not only staying top-of-mind with existing customers to keep them returning, but also setting yourself on a prospective customer’s radar. Because of the ability to segment prospects and reach specific target audiences, email marketing is still one of the most profitable methods of marketing. Email marketing enables you to create newsletters that are optimized to appeal to specific audiences, and easily reach prospective customers. To optimize your newsletter you’ll want to focus on these five things:  

Continue…

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

Continue…

“Fast Paced” is an understatement when it comes to describing today’s society. People are busy, constantly on the run, and have very little time for themselves. It is a common sight to see people all around looking down at their phones while they eat, walk, and go through their days. So why make an email that can only be viewed on the computer?

Continue…

When it comes to developing and designing a website, there are two options. Hiring a professional agency to handle the coding and upkeep of the website, or doing it yourself with programs already online. It’s great that sites like Squarespace, Wix, Weebly, etc. are around for those who need them but lack the funds for a web developer or time to learn to code. But unfortunately, the DIY websites aren’t the best choice for everyone. Yes, you will be paying more than $20 a month for your site, but if you were to hire a professional, you would have the freedom to create something that fits your company’s personality. Continue…

According to Dictionary.com, his last name means “to get out of a bus” and we’re oh so happy that “Debus” stopped here. Meet our email marketing developer, Dave Debus!

Originally from Kansas City, Kansas, Dave studied Illustration and Graphic Design at the Art Center College of Design in Pasadena, California. After leaving the sunshine state, Dave moved to the great city of Austin. In December of 2015, Dave began working for HMG Creative as the email marketing developer and has loved it here since. At work Dave is known for creating top of the line email marketing campaigns, but also known for his recommendations for the best food joints in Austin. On his days off, you can find him spending time with his family outside or shooting guns.

Continue…

On July 28^th, 2016, Clutch released their picks for the Top Email Marketing Agencies and of the fifteen from around the world, HMG Creative was selected. We couldn’t be happier about being featured, and now we are here to share our secrets. Email marketing can be considered an art because of the designs, content and the ability to bring attention to the message. Though, more and more consumers are learning how to avoid marketing emails and businesses are suffering from it. Continue…

With his strong work ethic and drive, he taught himself how to code and web design. He may be the newest member of our team, but he is jumping right in.

Jeremy Holland is an Austinite that went to The University of Texas at Austin for government. After working at the Capital, Jeremy felt it was time for a change and began working at HMG Creative early last week. He has taken on the role of HTML email design and development. His hobbies include BBQ-ing, swimming and relaxing at the beach. Continue…

The madness of starting another school year is finally starting to slow down. People are beginning to get back into their normal routines, and whether we like it or not, it’s time to accept that summer is coming to a close. We, personally, are looking forward to a breather from the Texas heat! Aside from saying goodbye to summer, it’s also time to prep for a strong finish to the last quarter of 2015. From our experience, digital marketing strategies can and does play a huge role in determining your success from quarter to quarter, so it should not be left on the “back burner.”

To help you in your final push towards the new year, we wanted to offer up some of our insights into building an even stronger digital marketing plan for your business. Regardless of what your company objectives are, each of these can provide a great deal of value in distinguishing yourself from your competition, building relationships with your audience, and increasing your profits.

 1. Publish Content Regularly  

 Your goal should be to develop a content strategy that encompasses the products and services that your  company offers. Not only that, but you want to show your audience that you are the industry leader in the  market. Consider posting content that illustrates your experience on a particular issue for your clients, or  write a feature story on one of your products. Also, don’ t be afraid to recycle older content. Often times, you  can simply repost content that you created years ago. Unless it is irrelevant, this is a great way to generate a  ton of content that is already proven to be successful. For more information about developing quality content, check out our blog post on incorporating appropriate and relevant content.

Continue…

CBIONE has been a market leading specialist in the circuit breaker industry for over 35 years. During this time, the company has developed a strong and reliable reputation in the electrical industry nationwide for our quality products, competitive prices and superior service. Providing a large inventory of new and reconditioned circuit breakers, CBIONE came to HMG with needs for a new website design, Google Analytics, and email marketing.

Continue…