Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

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Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

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Google Analytics is a potent tool for leveraging data to gain insight into your current audience, as well as develop a deeper understanding of how to reach your target audience. Top marketing professionals analyze data obtained through Google Analytics to identify how, and from where, website visitors are arriving (we’ll dig into this in a little bit). If you aren’t already utilizing this incredibly powerful service, here’s an overview on how you can make smarter, data-driven decisions that better your chances for more conversions and higher return on investment (ROI). Oh, and it’s free.

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Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

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Brand strategy as a concept can often be bit murky or esoteric. Whether you’re an established business or an individual searching for a more prominent way to self-brand, it can be difficult to identify a starting point and select a course of action. Social media offers endless opportunity for engagement, so maintaining a cohesive presence across platforms can be daunting. It’s important to remember that your strategy is your anchor, and keeps your team in sync with how your brand interacts with the world.

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The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy. There are also several trustworthy websites that share news of digital marketing trends and helps you to make an informed decision.

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Have you been hearing Google’s drum roll these past few days? Google announced earlier this year that it will be using mobile-friendliness as a ranking factor, and this update rolled out yesterday. If your website already provides an optimized mobile experience, you should be benefiting from it immediately. Google has clearly stated that it’s in favor of a responsive design approach, yet two in eight websites are not mobile responsive. If you website doesn’t provide an optimized experience for mobile users it’s safe to say that Google will take this into consideration and your site will be listed lower in the mobile search results.

To get started, we would suggest testing your web pages to see if they are currently mobile friendly. Also, visit Google.com using your mobile device and search for your business. Google search should come back with your website near the top and with a “mobile friendly” tag next to the link, if your site is compliant.

We’re here to help! If you have questions about how this update affects your organic search ranking and/or what can be done to make your current website mobile friendly/responsive please let us know.

Everyone wants to have a successful website, but finding the right path to follow can be difficult. While you may have plenty of great ideas and goals for your website, you may have no idea how to actually achieve them. Because of this, you should almost always seek aid from a professional web design agency. In today’s digital world, it is crucial that your website reflects the current professional standards in terms of content, design aesthetics, and technology. When redesigning your website, it should contain far more than just a new design. In order for success, it is vital that your new site design and content has been carefully and strategically completed by a professional to optimize achievement of your goals.

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It shouldn’t be a shock that having appropriate and relevant content on your website will aid to its overall success. The reason we mention it, though, is because often times people are not quite sure what “appropriate” really means for their brand, and why it is so valuable. With quality content comes not only quality engagement with your readers and target market but also increased search engine rankings for your web content as well. Sounds pretty valuable doesn’t it? Lets break it down more and take a closer look at why all of this is so important.

Consumer Engagement

The first thing you should think about when trying to write content for your website is, “Why do we have this website?” You need to understand what you are trying to accomplish with the site, and then mold your content to accompany those goals. Every time you write copy for a site, you should aim for it to entertain, inform, and entice the reader. It doesn’t matter how much you spend on SEO, if readers are not interested in reading it, they will leave the site. The reader and your goals should ALWAYS be the center of the writing, no matter what you are discussing on the page.

You see this over and over again were a company depends too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason.

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