Amazon. The company making big headlines last August when it officially acquired Whole Foods and made many customers question, what isn’t influenced by this all-encompassing tech and commerce business? Ranging from the invention of the Echo and Alexa to selling groceries in a cashier-less brick and mortar store coined Amazon Go, the future of our everyday experiences may sit in the hands of this company. Headquartered in Seattle, Washington with over 40,000 employees, Amazon is the largest employer in the city providing its economy with immeasurable value and its environment with multiple treasured amenities. So, what’s the next step for this booming business? Growth has brought CEO Jeff Bezos and the team to search for a second headquarters location amongst some of the most alluring spots in the US.

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As we look back on SXSW 2018, it is hard to ignore some of the most innovative and unique happenings brought to our backyard this March. Activations, celebrities and creators alike flocked to Austin for a week full of events surrounding the industries of technology, music, film, media, marketing and advertising, journalism and much more. Our very own Founder and Managing Partner, James Trumbly, was lucky enough to attend many of these sessions and could not help but gush about the amazing times he had this year. Can you blame him? Below are some of HMG’s favorite picks for SXSW’s most interesting and even impromptu events.

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As technology develops and its applications and features increasingly grow in the age of the internet, it is hard to imagine a new platform that could change it all. Currently, we live in a world built upon intermediaries for many of our industries. Originally created for the digital currency, Bitcoin and Bitcoin trader login option, blockchain was developed as a way to bypass this system and directly connect consumers to their value. Similar to the platform of GoogleDocs, imagine this technology as a shared server where instead of saving a document in Word then sending it to another individual via email or fax, the document is already shared and updated with the other party.

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It seems as though every day, there is a new headline about fake news, information security, and data breaches, but could we ever have imagined one of our most widely used social sites to be in the center of it all? This past month, Facebook has encountered some of its own roadblocks with these popular issues. But to fully understand why #DeleteFacebook is now one of the most trending topics, we must first unpack the purpose and influence of the company itself.

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F8 is Facebook’s annual conference for developers and entrepreneurs that build around and for the site. This year the 2-day event took place on May 1 & 2 in San Jose, California with over 50 sessions and interactive demonstrations for attendees to learn about what’s coming up for Facebook in the future.  Day 1 opened with a keynote speech from none other than the creator and CEO of Facebook, Mark Zuckerberg. Naturally, he focused most largely on the company’s newest privacy feature, “clear history”, which will allow users to “clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Although he did caution that this may degrade the Facebook experience for those that choose to wipe their data, the site will have to relearn their preferences and become familiar with each profile once this feature has been used.

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With the rise of the iPhone, our society has quickly shifted in many respects. The ways we interact, the ways we find information, the ways we work and the ways we occupy our time have all been impacted by not only the advancement of mobile technology but the introduction of apps into our everyday routines. Now entire businesses revolve around the model of customer interaction via phone applications. Mobile traffic has given the opportunity for hundreds of thousands of companies to reach their audiences with more ease and efficiency, making transactions, and communication in general much more streamlined. By 2020, the predicted number of apps to exist will be 5 million (Perez, 2017), and the possibilities don’t stop there.

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So you’ve heard about it and have seen the hype about its revolutionary developments for the technology sphere, but do you actually know what 5G is? If you don’t, you’re not alone. Short for fifth-generation wireless systems, 5G is the latest iteration of cellular technology that your devices will run its system programs off of. These developments allow for network splicing, which enables multiple channels to run on a singular network. As a result, many benefits will be brought to your use of all those devices our lives revolve around.

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Hate waiting in lines during Black Friday? Good thing it’s 2017 and Cyber Monday is more popular than ever, with fewer shoppers relying on Black Friday. This holiday will be the first year holiday shoppers do the majority of their spending online. According to a recent study by Deloitte, eCommerce sales could peak at $114 billion this holiday season. For deal hunters, this Cyber Monday will be a critical time to find and take advantage of the best deals of the year. As the holiday season approaches, here are some things you should know to have a successful Cyber Monday.

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It is indisputable that the digital industry has made a huge impact on our daily lives. From connecting us with our peers to creating more job opportunities, the digital industry has revolutionized the way society functions. As Thanksgiving approaches it is important to reflect on the blessing in your life. At HMG Creative, one of the things we’re thankful for is digital marketing—here’s a list of reasons why.

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As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

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