For some of us, “going to work” isn’t a reality anymore. Many people have left their offices to work from home, and this isn’t always an easy transition to make, especially for those who have never worked remotely. Similarly, this can be difficult for business owners who run their business entirely or predominantly face-to-face. Adjusting to the online space can be difficult especially with the pressures of staying organized, productive, and in constant communication with your customers. To make it easier, we’re sharing some of our favorite online tools to help you and your team navigate the digital world.

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History will define this season as the time when interacting and engaging digitally became just as successful as direct contact. As challenging as it is to put a pause on life and daily activities, we find ourselves more grateful than ever for the digital connectedness that allows business, communication, and responsibilities to continue remotely. Although not every business is able to make this seamless transition, each does have the opportunity to get creative with their digital presence and find new ways to connect with its customers in the digital space. With digital marketing as our area of expertise, the team at HMG Creative is eager to share the opportunities and tools available to help businesses thrive with their brand, web presence, and digital marketing efforts as the world around us continues to evolve.

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At HMG Creative, our vision is to erase barriers to growth by being the go-to partner for brand development, website design and development, and marketing support. Our team works together under one roof in south-central Austin. Together, we’ve cultivated a fun and comfortable work environment where we work, eat, play plenty of ping pong, and grow as a team. Working under the same roof means smooth and effective communication with our clients and a seamless process within our own team.  Continue…

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online. However, this can sometimes cause problems, as the best practice guidelines for each can contradict each other.

SEO focuses on making changes to a website to help it it rank higher on Google. This is vital in getting more traffic to your site — and more traffic means more potential customers. Then, we have CRO. This is a system for increasing the percentage of site visitors that take a desired action. These actions could be anything from completing an order to filling out a form.

But the real task is managing both of these activities at once. Each of them is necessary for the smooth running of your website – so how do you deal with the fact that they don’t always like to work together? Here we take a look at some of the important ways that you can optimize for conversions while still improving your SEO.

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The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.

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Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:

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In recognition of our success, we’ve been named a top web design agency on the Clutch 1000! This list is a comprehensive directory of B2B companies around the globe, verified by Clutch, a platform that provides ratings and reviews for businesses. We’re number 802 on Clutch, one out of 62 web design agencies, and one out of 24 companies based in Austin, Texas.

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Utilising Google Analytics is a necessity for any business website. But sometimes it can be overwhelming in terms of actually getting usable information from this powerful platform. In this article, we take a look at four key functions in Google Analytics that you can use to improve your analysis. 

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“In this industry, you either evolve or become obsolete. I’m constantly learning, but just like any growing business, I’m always looking for ways we can better serve our clients and build stronger partnerships. This last year, I’ve put lots of thought into processes, smart growth and investing into our current team.”

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