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How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is “trendsetter”, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.

Influencers make it easy for a lot of companies to reach thousands and even millions of people in their target market because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don’t have to work very hard to reach possibly millions of people that sit right in their market!

Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that’s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product.

Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?

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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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Gobble Up Some Thankful Thoughts

Gobble Up Some Thankful Thoughts

Posted on Nov 22, 2016 by Kate Gothing

Thanksgiving is only a few days away, which means you’re getting ready to eat ‘til you sleep. As important as stuffing your face on this lovely holiday, we must remember why we celebrate it. Simply being thankful and appreciating the small things in life is often overlooked and forgotten, during our busy everyday schedules. Continue Reading →

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How to Give Back This Holiday Season

How to Give Back This Holiday Season

Posted on Nov 17, 2016 by Kate Gothing

When Halloween is forgotten, and we have all recovered from our sugar hangovers, something in the air sparks the spirit of volunteering. ‘Tis the season–to grab the rest of the office, and give something back this holiday season. Even if you’re a small company (like HMG Creative), there are still ways that you can make a difference. Here are five ways you can boost holiday cheer and bring smiles to others’ faces: Continue Reading →

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The End to the Beginning—Election 2016

The End to the Beginning—Election 2016

Posted on Nov 08, 2016 by Kate Gothing

The 2016 election season has been a whirlwind of emotions. From Kanye pledging to run for president, to Donald Trump actually going through with his presidential campaign. It’s safe to say that these next four years are set to differ greatly from the recent past. Despite the controversies and the social media attacks between the presidential candidates, Americans have taken to the polls, following a substantial increase in the number of registered voters. Texas hit a record high of 15.1 million registered voters, which is two million more than registered Texas voters during the 2012 election. Social media and advertising campaigns can take some credit for the influx of registrations, but first let’s see how they did it. Continue Reading →

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Inspiration to Get You Through the Workday

Inspiration to Get You Through the Workday

Posted on Aug 25, 2016 by Kate Gothing

Some days you go into the office feeling like you woke up on the wrong side of the bed. To keep your spirits high, take a moment to refocus your day and pump yourself up with some inspirational quotes. Continue Reading →