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SXSW 2017: Key Takeaways on Digital Marketing

SXSW 2017: Key Takeaways on Digital Marketing

Posted on Mar 13, 2017 by Emily Ballard

The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy.

Digital Marketing:

Lawrence O’Connor spoke on the fundamentals of marketing and shared in-depth, valuable information on how to understand your target market. While I found the entire masterclass extremely valuable, these are the key points I took away when focusing on digital marketing:

  1. Know your business. Ask yourself these questions: Why does my business exist? Why should anyone care? What am I not willing to compromise? What are my goals and how will I get there?
  2. Don’t skip testing and keep track of your data. Try both qualitative and quantitative testing. For qualitative you can focus on surveys and interviews and for quantitative focus on user engagement. When focusing on engagement, always pay attention to your analytics. If you are constantly recording your analytics, you will see what is working for you and what’s not.
  3. Recognize which platform your target market uses most. From your data, you will see trends emerge for where the most engagement is occurring. You can then increase your engagement with your core-users, through strategic interactions in social media.

Creating Your Social Media Strategy:

Vin Clancy, social media expert and owner of Traffic and Copy, shared his insight on how to grow your business using only social media. Through his in-depth presentation covering social media strategies, the main focal points that stuck out for me were:

  1. Add value. Bring your expertise to the table and offer your knowledge. Nothing beats staying genuine and true to who you are.
  2. Show up every day. Posting every single day on social media keeps you relevant, and people will create a connection with you. Keep your content fresh and relevant, and focused when engaging with your followers.
  3. Use content scheduling. There are multiple websites such as Buffer, Hootsuite and Spredfast that you can schedule content up to months in advance on multiple platforms at a time. These are great tools to use when you are trying to reach your audience through multiple platforms, on a daily basis.

Both of these masterclasses dug way deeper into these marketing strategies and covered topics of which I could only scratch the surface with this post. These key takeaways will help in understanding the basics of digital marketing, and are essential to the early development of your marketing strategies.

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Our Top 4 Brand & Marketing Panels at SXSW

Our Top 4 Brand & Marketing Panels at SXSW

Posted on Mar 09, 2017 by Emily Ballard

Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.

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The Importance of a Consistent Brand

The Importance of a Consistent Brand

Posted on Apr 13, 2015 by Ryan Gardner

When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.

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A New Brand Identity for Hamilton Asset Management Group

A New Brand Identity for Hamilton Asset Management Group

Posted on Feb 18, 2015 by Callie Musick

Other than building slick new websites, did you know HMG Creative has a pro team of brand developers and designers? It’s true. Check out our most recent  project below to find out how our team helped Hamilton Asset Management Group create their new brand identity.
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Infographic: Optimizing Your Brand for Mobile

Infographic: Optimizing Your Brand for Mobile

Posted on Apr 03, 2014 by Emily Weeks

Did you know that 66% of Americans ages 24-35 own a smartphone? How about that 75% of Americans bring their phones to the bathroom? Although this may seem like too much information, it’s something to consider when making the decision to go mobile. Today, everyone is connected to their device. Why not take advantage of that common statistic and make your website available to them wherever they are? And if those statistics didn’t get to you, what if you knew that in 5 years, mobile is predicted to be bigger than the internet? Would you reconsider making your site mobile friendly? Whether you choose to create a native mobile app picks, create a separate site specifically for mobile or use responsive design (we’d recommend the latter), get out of your 20th century funk because mobile is the future.

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Creating a Personal Brand (People are Brands, Too)

Creating a Personal Brand (People are Brands, Too)

Posted on Nov 06, 2013 by Emily Weeks

What comes to mind when you think of brands? Probably your favorite one—whether it’s Starbucks, Apple jailbreak iPhone 4 , Nike or something else, we each have personal brand preferences that we identify with.  The aforementioned brands are highly recognized not just because they produce great products, but also because they exemplify stellar branding. There’s a reason why when someone says, “Just do it,” most people think of Nike.

Interning for an Austin, Texas based creative agency with a solid repertoire of branding experience, I can attest to the value of having a strong brand. What many of us don’t realize, though, is that people are brands, too. It’s crucial to establish a personal brand for yourself so that you stand out in an increasingly competitive environment. Here are some tips I’ve compiled to help you get started on creating your own personal brand.

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