Newsletters are potent in not only staying top-of-mind with existing customers to keep them returning, but also setting yourself on a prospective customer’s radar. Because of the ability to segment prospects and reach specific target audiences, email marketing is still one of the most profitable methods of marketing. Email marketing enables you to create newsletters that are optimized to appeal to specific audiences, and easily reach prospective customers. To optimize your newsletter you’ll want to focus on these five things:  

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The general concept is that higher value content achieves a higher ranking in search results, which ultimately increases visibility and drives website traffic. Search engine optimization (SEO) gives your site a fighting chance, by aligning its structure and content to the complex algorithms used by search engines. If you are looking in to SEO check out these SEO Perth prices. However, these algorithms and strategies are constantly changing, and have thus made it a struggle to keep up. In a quality-focused world of consumer choice, the question arises: is SEO is still relevant?

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Optimizing your website’s keywords, call-to-actions, and landing pages are fundamental in search engine optimization and getting started with inbound marketing. It takes time to rank higher through organic SEO methods, but inbound marketing is one of the most cost-effective ways of capturing the attention of high-quality prospects. The second most important contributor to organic search engine optimization is producing blog content that is knowledgeable on topics within your industry and valuable to your ideal customer. Optimizing your website for conversion and creating content that that resonates with your readers will set you up for continuously bringing in high-quality leads.

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Let’s be honest, life is hectic. Between work, home, kids (if you have them) and trying to have a social life, everything can blend together and it can become hard to stay organized. While work-life balance is important, work is a large contributor to our attitude, happiness and overall outlook on life. If you are one that wears many hats at work, here are five ways to relieve the stress of having what seems like one million things to do. Disclaimer: random tedious and sometimes unpleasant things are inevitably going to pop up, but turning these tips into habits will make it more bearable.

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According to Thrive Global, work-life balance is at the top of employee’s wish lists when it comes to overall happiness in the workplace. This study shows that people who have flexible schedules are more likely to keep their work schedule consistent and under control, as well as maintain a healthy home lifestyle. Ironically, the same study highlights the fact that even work-life experts struggle to sufficiently balance work and life.

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In today’s consumer-centric world, it is imperative that businesses snatch every opportunity to build long-lasting relationships with their consumers and differentiate themselves in the overcrowded marketplace. A brand must interact and gain the trust of consumers on a personal, more intimate level. Events have become key to connecting brands with consumers on all levels. They have the power to create a connection between a brand and consumer on a very personal level, raise brand awareness, improve brand perception, and create long-lasting rapport with customers. With a variety of events gaining so much prominence in the marketing industry, it is crucial that we as professional marketers understand how to strategically plan events and utilize all aspects of marketing—including print.

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Facebook and Instagram are constantly evolving platforms, therefore, the company continues to update algorithms in order to stay ahead of marketers needs. While these updates provide us with new ways to capture our audience, it is challenging to keep up with the latest capabilities and ensure we are capitalizing on every opportunity. This month, Facebook and Instagram are releasing game-changing updates—here’s what you need to know:

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Earlier this year, U.S. News ranked Austin, Texas the best place to live in the United States. The city is growing faster now than ever, and people are wondering what is drawing such a large crowd to Austin. Along with it being the Live Music Capital of the world, Austin’s job market is thriving and businesses are flourishing. U.S. News analyzed the cost of living, job market, quality of life and desirability to determine rankings which resulted in Austin being the most desirable place to live in 2017.

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A great amount of research has gone into exploring the benefits of collaboration. In the talks listed below, seven experts explore where ideas can lead through collaboration and open-source solutions. They discuss how multibillion-dollar companies incorporate collaboration in the workplace today, where we could be as a society with increased daily collaboration and where human communication might go as technology advances. They also share personal experiences from using and contributing to open-source information, how it led to mass collaboration and their results.

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Brand strategy as a concept can often be bit murky or esoteric. Whether you’re an established business or an individual searching for a more prominent way to self-brand, it can be difficult to identify a starting point and select a course of action. Social media offers endless opportunity for engagement, so maintaining a cohesive presence across platforms can be daunting. It’s important to remember that your strategy is your anchor, and keeps your team in sync with how your brand interacts with the world.

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