When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.
It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.
With only one month left in 2018, HMG has had an exciting year full of new business opportunities and challenges.
We’re honored to be included in the top five web design companies listed on Clutch. This time, we’re not just ranking in Austin. We made the global ranks and we couldn’t be more thrilled.
In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.
Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.
Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.
You jump into another dimension where it is possible to be another person, from another place, with a different personality, voice, opinion and being; where you are able to reach someone else from across the world in a simple press of a button; where nothing around you is what you could really see. Right next to you, two people speak to one another in a conjoined space and time. Although the two interactions are both happening in the real world, one is facilitated by technology and the other is not. Virtual reality, the new trend sweeping the scene, seems to blur these lines by merging the physical world and the digital world.
Cannes Lions International Festival of Creativity is the world’s biggest event for the creative, marketing, entertainment, design and tech industries. Held every year in the South of France, the five-day festival includes talks, workshops, networking events, classes and also incorporates the awarding of the ‘Lions Awards’. The Lions are the most prestigious and established awards in the creative and marketing communications industries – a trophy is the ultimate achievement and puts winners among the world’s elite.
Summer 2018 has officially arrived! It’s time to slather on some sunscreen, leave the comfort of your air-conditioned home and start having some fun in the sun. ☀️
To celebrate the season, we’ve compiled a list of 10 things to do Austin:
HMG Creative is proud to celebrate fifteen years of delivering its award-winning marketing services!
As we embark on this milestone, we thought we’d share a little more information about our background so you can get to know us better.
