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Is Advertising Becoming Too Invasive?

Is Advertising Becoming Too Invasive?

Posted on Mar 24, 2017 by Alyssa Zucker

Living in a world with technology at our fingertips, mobile devices have given advertisers greater opportunity to reach further into consumers lives. However, to succeed in this ploy, they have needed to cleverly adapt. So we ask, with the average person constantly bombarded by advertisements, has it become too much?

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Super Bowl & All You Need to Know

Super Bowl & All You Need to Know

Posted on Feb 02, 2017 by Kate Gothing

First things first, do you have plenty of chips and dip? What about burgers, hot dogs, and plenty of buns to go with them? And how about beer–is it stocked in the main fridge and the backup in the garage? Good. Now we can talk about the Super Bowl. Continue Reading →

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#TeamTuesday – Kate Gothing

#TeamTuesday – Kate Gothing

Posted on Oct 04, 2016 by James Trumbly

Whenever there are extra cookies in the office, we know exactly who’s desk to put them on. She may be the youngest in the office, but her dreams and aspirations are huge. We would like to introduce our summer and fall intern, Kate Gothing. Continue Reading →

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

Posted on Jun 01, 2016 by Jenna Meltzer

Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.

Why Do Consumers Need Consistency?

In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.

Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue Reading →

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Meet Callie: Our Newest Social Media Marketing Intern

Posted on May 19, 2014 by Callie Musick

Hi! I’m Callie Musick, the new Social Media and Marketing Coordinator at HMG Creative. It’s Day 1, and I can’t wait to jump in to my new position here. A little about me – I’m currently a senior (enjoying my summer break) at the University of Texas at Austin and will be graduating this December with a B.S. in Advertising with an English minor. Born in North Pole, and raised in Anchorage, Alaska, texas I migrated south after high school and have been enjoying everything the beautiful city of Austin has to offer for the past 6 years. On weekends you can find me soaking up the sun and wakeboarding on Lake Travis, stand-up paddle boarding on Lake Austin, or jamming front row at a live concert downtown.

Recently, I completed an internship with local street art collective, SprATX, as their Social Media and Marketing Manager in which I immersed myself in the brand and the family of artists to build their startup’s online presence. Additionally, with my past training as a marketing manager in the retail industry, I’m excited to bring my real-world experience and variety of interests to the team here at HMG.

At this internship, I’m excited to gain experience working from the agency side of things, and build upon my creative marketing, networking, and writing skills.

I know I have big shoes to fill here, and I’m looking forward to carrying on what Emily has created!

Feel free to shoot me a tweet at @calliemusick or email me at callie[at]hmgcreative.com

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Tips for Maximizing Your Social Media Presence this Holiday Season

Tips for Maximizing Your Social Media Presence this Holiday Season

Posted on Dec 18, 2013 by Susan McClure

Thanksgiving is over, and as we skyrocket toward Christmas, it can be difficult to make your voice heard among the clamor of holiday advertising. Online shoppers get bombarded by thousands of advertising campaigns each day, and many of those are dropped into their Facebook newsfeeds or plastered across their Pinterest walls.

A great sale might not be enough to get you noticed among the festivities this time of year, but that doesn’t mean you’re out of options. By getting your creative juices flowing and capitalizing on the holiday spirit, you can make your social media campaign stand out in the midst of all the distractions.

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